SVP Marketing

Role overview

AUTO1 Group is seeking a senior marketing leader to shape and run one of Europe’s largest, most performance-focused marketing functions. Reporting to the Group CEO, you will hold responsibility for the strategy, performance, and ongoing transformation of an international marketing organization of around 150 FTE, backed by more than €200M in yearly marketing spend.

This position is intended for an experienced executive who has already led large marketing teams in fast-growing technology companies or scale-ups. The right person combines strategic direction with strong operational discipline and remains closely involved in the day-to-day performance of the business.

The goal is to establish a leading example of modern marketing in Europe: a team where brand and performance work together, AI and automation are embedded in everyday processes, decisions are based on data, and every euro invested in marketing is tied to measurable commercial results.

You will collaborate closely with Product, Technology, Finance, and Sales leadership to support the company’s next stage of international expansion.

What you will own

• Lead and keep evolving an international marketing organization of roughly 150 full-time employees across several European markets.
• Own a marketing budget above €200M per year and be accountable for growth, efficiency, profitability, and business outcomes.
• Design and deliver a unified marketing strategy that balances long-term brand building with top-tier performance marketing.
• Create an AI-native marketing setup by weaving AI, automation, experimentation, and modern data systems into everyday operations.
• Build a culture centered on ownership, speed, accountability, and continuous improvement across all marketing teams.
• Coach senior leaders, strengthen team capability, and develop a high-quality leadership pipeline.
• Run strong performance management through commercial metrics, testing, and operational rigor.
• Work in close partnership with Product, Technology, Finance, and Sales to align marketing with company strategy.
• Serve as a trusted strategic advisor to the Group CEO and the executive team.

What we are looking for

• Substantial experience leading marketing at VP, SVP, CMO, or an equivalent level; this is not an entry-level executive role.
• Experience managing an international marketing organization of 100+ FTE and overseeing annual marketing budgets of €100M+ with direct commercial accountability.
• Demonstrated success in building and scaling marketing teams in high-growth technology businesses, digital companies, or scale-ups.
• Strong command of both brand and performance marketing, backed by a highly commercial and analytical mindset.
• Deep understanding of AI, automation, experimentation, and modern marketing technology as essential levers for marketing effectiveness.
• An operator’s mindset: comfortable working directly on critical business problems, reviewing performance personally, staying close to the numbers, questioning assumptions, and moving fluidly between executive strategy and hands-on execution.
• A leadership approach built on high standards, accountability, and talent development.

Additional information

This role may be a strong match if you already work as a VP, SVP, or CMO in a fast-growing environment, enjoy building organizations as much as leading them, and naturally stay close to business metrics to guide decisions.

You should believe that great marketing combines powerful brand building with disciplined commercial accountability, and you should be excited by the opportunity to create one of Europe’s leading AI-native marketing organizations.

Why join us?

This is positioned as one of the most influential marketing leadership opportunities in Europe. You will lead about 150 marketing professionals, manage more than €200M in annual marketing investment, and report directly to the Group CEO. The remit includes building a modern marketing benchmark where brand, performance, AI, and operational excellence work together to deliver measurable growth.

If you are energized by building, scaling, and setting new standards rather than preserving the status quo, this role offers both significant challenge and real freedom.

Application details

Applicants are asked to upload a CV and include their earliest possible start date along with salary expectations.

Company culture

AUTO1 Group describes itself as an open workplace that values direct communication and diversity. The company welcomes applications from everyone, regardless of gender, ethnic background, religion, age, sexual identity, disability, or any other non-merit-based factor.

Contact

Simon Werkhausen