Strategy Analyst, Governance and Experience - TikTok Shop

About the Role and Team

The TikTok Shop Governance and Experience team is dedicated to maintaining a secure and trustworthy marketplace environment for users, sellers, and creators worldwide. This global team focuses on enhancing user experience by refining policies, regulations, product offerings, and systems.

Primary Responsibilities

• Conduct comprehensive data analyses to monitor key business metrics and KPIs, evaluating progress against strategic goals and budget usage.
• Identify and communicate insights related to business performance highlights, risks, and areas requiring improvement.
• Perform thorough research and competitive benchmarking to validate assumptions that support goal setting, budgeting, and strategic plans.
• Provide data-driven recommendations addressing significant business challenges during planning stages.
• Support the definition and continuous revision of critical performance metrics as the business evolves.
• Deliver customized analyses and insights to facilitate faster, better-informed decision-making and ongoing optimization.
• Collaborate extensively with cross-functional teams such as Data Science, Governance operations, and international strategy members to inform strategic initiatives and process refinements.
• Assist teams in enhancing their strategic approaches and execution to elevate overall impact.
• Effectively communicate changes in metrics and analytical findings to stakeholders, influencing decisions through clear, honest verbal and written presentations.

Required Qualifications

• Minimum of 2 years in strategy or consulting roles, or over 3 years in business analysis or data analytics positions.
• Proficient data analysis abilities, with preferred experience in SQL; must demonstrate advanced expertise in Excel, including modeling, complex formulas, and scenario analysis.
• Strong foundation in standard statistical and analytic methods.
• Exceptional logical and structured reasoning skills, capable of extracting pivotal insights from complex datasets.
• Robust problem-solving capabilities, ownership-driven attitude, and ability to operate independently within ambiguous situations.
• High learning agility with capacity to quickly grasp new industries, business models, and governance structures.

Preferred Qualifications

• Previous exposure to consulting and/or strategy-oriented roles is highly advantageous.
• Experience with technology or e-commerce projects is beneficial.
• Background in e-commerce governance, user experience governance, trust and safety, or social media governance is a plus.
• Familiarity with programming languages like R or Python, and BI or data visualization tools, adds value.

About TikTok

TikTok stands as the premier platform for short-form mobile videos, fostering creativity and joy globally. Headquartered in Los Angeles and Singapore, TikTok sustains many global offices including London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Work with Us

We place inspiration and authentic self-expression at the heart of our mission. Our diverse global team embraces curiosity, humility, and impact-driven innovation. We face challenges as opportunities, nurturing an "Always Day 1" mindset to drive significant breakthroughs. Together, our collective creativity and growth provide limitless possibilities.

Diversity and Inclusion

We are devoted to nurturing an inclusive environment that values diverse skills, experiences, and perspectives. Our workplace mirrors our global reach, committed to honoring varied voices and fostering a welcoming community for all employees.