Sr. Director of Consumer Engagement, Beauty

About the Role

A beauty brand is hiring a senior marketing leader to shape and run consumer engagement efforts that strengthen awareness, deepen customer connection, and support growth. This is a hybrid position in the New York City area.

The Head of Consumer Engagement will own the strategy and execution of initiatives across public relations, social channels, creator collaborations, paid media, and product introductions, ensuring a consistent brand experience across every consumer touchpoint.

What You Will Do

• Create and direct integrated consumer engagement plans across earned, owned, and paid channels.
• Shape brand narrative through public relations, communications, media collaborations, and standout campaigns.
• Guide organic social strategy, including content planning, community interaction, and audience growth.
• Develop and oversee influencer and creator partnerships that improve awareness, engagement, and conversion.
• Lead end-to-end paid media programs with alignment between creative direction, messaging, and business objectives.
• Plan and launch go-to-market strategies for new products and other major marketing efforts.
• Work closely with marketing, digital, retail, and commercial partners to keep campaigns running smoothly.
• Review campaign results and consumer insights to improve strategy and maximize return on investment.
• Manage, coach, and grow a high-performing team across communications, social, and influencer marketing.
• Act as a senior strategic advisor to leadership on consumer engagement and brand growth initiatives.

Experience and Qualifications

• At least 10 years of experience in consumer engagement, brand marketing, or integrated marketing.
• Experience in beauty, fashion, lifestyle, or other consumer-oriented brands is preferred.
• Hands-on leadership of PR, social media, influencer marketing, and integrated campaign strategy.
• Strong grasp of consumer behavior, digital marketing, and the creator economy.
• Experience building and executing go-to-market plans and 360-degree campaigns.
• Working knowledge of paid media strategy and performance marketing best practices.
• Proven ability to deliver campaigns that improve brand recognition and business outcomes.
• Excellent analytical ability with the skill to turn data into practical marketing actions.
• Strong leadership, communication, and stakeholder management skills.
• Comfortable working in a fast-moving, collaborative environment while juggling multiple priorities.

Compensation and Additional Information

The role is offered with a base salary of $200,000 plus bonus. Additional compensation may include incentive pay, discretionary bonuses, and a comprehensive benefits package; full details will be shared during the hiring process.

This job summary reflects the general nature and level of the work expected and is not a complete list of duties, responsibilities, or qualifications.

The employer is committed to equal opportunity and does not discriminate based on race, color, religion, sex (including pregnancy, gender identity, or sexual orientation), national origin, age, marital or veteran status, disability, genetic information, or any other protected status under applicable law.

Reasonable accommodations are available for applicants and employees with disabilities. Candidates needing accommodation during the application or hiring process should contact HR@pyramidcg.com.

For positions covered by Fair Chance laws, qualified applicants with arrest or conviction records will be reviewed in accordance with applicable law.

Right to Work and E-Verify information is available through the employer’s website.

Work Style

This is a hybrid position based in New York City.