Specialist, Social Media Marketing

About the Company

NBCUniversal is a major global media and entertainment organization with a broad portfolio spanning film, television, streaming, consumer products, and theme park experiences. Its brands include NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, along with film and television studios such as Universal Pictures, DreamWorks Animation, and Focus Features. Through Universal Destinations & Experiences, the company also operates theme parks and entertainment destinations worldwide, including Universal Orlando Resort and Universal Studios Hollywood.

The organization emphasizes community impact, employee volunteerism, and an inclusive workplace culture that supports a workforce reflecting a wide range of voices and experiences.

Role Overview

The Social Media Specialist will help drive and deliver the social content strategy across multiple platforms for Universal Destinations & Experiences. The role involves publishing content, engaging with online communities, and responding quickly with creative content ideas in real time. It calls for a social media professional who can balance several channels at once and collaborate closely with teams such as Public Relations and Guest Relations.

This position supports community management and promotional storytelling for Universal Studios Hollywood, Halloween Horror Nights, and Universal Fan Fest Nights.

Responsibilities

• Manage the brand’s social media presence day to day and represent the organization’s voice across owned channels.
• Support social planning, scheduling, publishing, tagging, and calendar management.
• Strengthen community engagement through timely, interactive participation.
• Track new platforms and communication trends, then suggest fresh social initiatives and storytelling approaches.
• Prepare regular reporting on audience sentiment, content performance, and community activity, including growth across brand pages and related channels.
• Apply strong social publishing practices and engagement standards across all channels.
• Partner with internal stakeholders and intellectual property partners to coordinate cross-promotions.
• Develop social content end to end, including ideation, filming, editing, routing, and publishing photos and videos.
• Monitor social trends to keep brand conversations current and relevant.
• Handle additional duties as assigned.

Requirements

• Bachelor’s degree from a four-year college or university is required; Marketing, Business Administration, English, or Communications are preferred fields.
• At least 3 years of experience in marketing or social media.
• Strong working knowledge of MS Office applications and Google Workspace.
• Comfort with basic photo and video editing, including making changes, creating assets, and sharing content.
• Preferred background in shooting and editing video.
• Working knowledge of Adobe Creative Suite, especially Photoshop, Premiere, and After Effects.
• Experience using native social platforms and third-party tools such as Omniture and Sprinklr.
• Availability to attend on-site events and content shoots, which may occur early in the morning, late in the evening, or on weekends.
• This role is hybrid and generally requires working from the office at least four days per week.

Desired Attributes

• Understanding of community management, marketing strategy, social media, creative thinking, and analytics.
• A social-first mindset with the ability to write and edit in a bold, distinctive voice aligned to the brand.
• Genuine interest in social media, online communities, and digital content.
• Passion for entertainment and theme parks.
• Strong judgment, interpersonal skills, and comfort communicating directly with guests and internal teams.
• Excellent written communication and strong attention to detail.
• Interest in technology and ease with technology-driven tools and applications.
• Innovative approach with the ability to identify opportunities and develop story ideas.
• Experience leading complex, high-visibility projects with multiple stakeholders and milestone tracking.
• Strong time management, multitasking, and problem-solving skills; able to work well under pressure in a fast-moving environment.

Compensation and Benefits

The listed salary range is $68,640 to $75,000 per year. The role is eligible for company-sponsored benefits, including medical, dental, and vision coverage, a 401(k) plan, paid leave, tuition reimbursement, and various other discounts and perks.

Additional Information

External candidates may need to attend an in-person interview with an NBCUniversal employee at one of the company’s locations before a hiring decision is made.

The employer provides equal employment opportunity to all applicants and employees, without regard to protected characteristics under applicable law.

Applicants with qualifying criminal histories will be considered in line with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

Qualified individuals with disabilities or disabled veterans may request reasonable accommodation during the application or recruitment process by contacting AccessibilitySupport@nbcuni.com.