- Experience
- 3–5 yrs
- Salary
- USD 71,100 – USD 140,700 / year
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Education
- Bachelor's degree in Marketing or related field
- Eligibility
- Professionals with 3 to 5 years of relevant brand or cultural marketing experience who have a bachelor’s degree in Marketing or an equivalent background, and who can work full-time onsite in New York City.
- Resume
- Required to apply
Where you'll work
Job description
Role overview
This New York City role sits within Nike’s Energy Marketing organization, which builds connections with culturally influential young communities and develops fresh ideas at the intersection of sport, fashion, art, and design. You will partner closely with the North America Brand, Global Brand, and LA City Energy marketing teams, along with New York enterprise partners across Marketplace, Digital, and Communications.
What you will do
- Help shape integrated marketing ideas from early planning through final delivery, with a focus on creativity and the overlap between sport and culture.
- Support integration with the NY Sport Offense across Basketball, Running, Soccer, Training, and Sportswear.
- Coordinate product sourcing and allocation efforts with both internal teams and outside partners.
- Back NY Brand Marketing initiatives by working with Nike Store Marketing, Partner Retail Marketing, Brand Communications, Brand Creative, and Marketplace teams to build connected plans.
- Write briefs for external agencies and oversee their work.
- Collect, organize, and interpret insights about forward-looking consumers so Nike can better connect with creative youth in the city and share learnings with North America and Global Energy teams.
What we are looking for
Nike is seeking a seasoned brand marketer who has a real connection to New York City youth culture. The ideal person is a brand steward who is curious, resourceful, communicative, strategic, and able to spot opportunities others may miss. This person should bring a willingness to take smart risks, broaden how the brand is perceived, reinforce Nike’s values, fuel the business, and push the idea of sport culture forward.
Who you will work with
You will report to the NY Energy Marketing Director and collaborate across the NY Energy team as well as a broad set of internal and external stakeholders.
Experience and qualifications
- 3 to 5 years of experience in brand management or a related brand-function role, especially with cultural marketing and collaborations.
- Bachelor’s degree in Marketing or a related discipline, or an equivalent mix of education, work experience, and training.
- Strong familiarity with NYC subcultures and communities in areas such as art, design, fashion, streetwear, and hospitality, or the potential and interest to build that expertise.
- Strong communication, presentation, and project management abilities across a wide range of stakeholders and business partners.
- Good interpersonal judgment and the ability to handle challenging discussions with internal and external partners.
- Solid understanding of competitors, products, and the current retail environment within cultural collaborations.
- Comfort working in a collaborative, fast-moving environment.
- Genuine passion for sport and the influence it has in culture and society.
Compensation and benefits
The annual base pay for this position is expected to fall between $71,100 and $140,700, depending on location, qualifications, skills, and experience. Benefits information is available through Nike’s benefits resources.
Accessibility
Nike provides accommodations during the interview process, including screen readers, sign language interpreters, accessible single-location in-person interviews, closed captioning, and other reasonable adjustments as needed. Candidates who need support due to a disability can submit a Candidate Accommodation Request Form.