Social Strategist, YouTube Brand and Social Marketing

About the Role

This position is with YouTube Marketing, focusing on connecting users to YouTube’s products and creators by shaping perceptions and encouraging engagement. The Social Strategist will work within the YouTube Brand and Social Marketing team to develop scalable social frameworks, ensuring efficient business outcomes from social marketing efforts. This role supports a consistent brand presence through organic social channels and enables social and influencer initiatives aligned with major campaigns. Collaboration with Google Brand Studio will provide performance insights to drive actionable learning across the organization. Opportunities exist across multiple US locations including Chicago, IL; Playa Vista, CA; New York, NY; Los Angeles, CA; and San Bruno, CA.

Key Responsibilities

• Create and refine playbooks, frameworks, and activation guidelines for widespread use within YouTube Marketing that enhance business impact and accelerate time-to-market.
• Work closely with Editorial and Campaign teams to support always-on channel health and major campaign activations, partnering with regional teams to ensure global scaling and local delivery.
• Lead social initiative strategies and provide thought leadership in partnership with campaign leads on significant product priorities.
• Coordinate with analysts to monitor social media performance continuously, recommend real-time optimizations, and apply insights to both current and future campaigns.
• Partner with Google Brand Studio to highlight YouTube’s social performance and extract important business learnings.

Candidate Requirements

• Minimum of a bachelor's degree or equivalent professional experience.
• At least six years of experience in social marketing.
• Proven ability to develop and execute social marketing strategies based on data-driven insights for global brands.
• Experience collaborating with diverse teams and stakeholders at all organizational levels, including executives.
• In-depth expertise in social platforms, content trends, and algorithm dynamics, especially related to YouTube, as well as experience managing paid social campaigns.
• Capability to autonomously lead complex global projects across matrixed organizations.

Additional Information

Applicants located in Los Angeles County will be considered in accordance with local fair chance hiring ordinances. Compensation ranges from $141,000 to $206,000 annually, with a 15% bonus target, equity options, and a comprehensive benefits package. Google is an equal opportunity employer committed to inclusive hiring practices regardless of personal backgrounds or disabilities. Requests for accommodation are welcomed and supported.