Social Specialist

About Ogilvy and WPP

Ogilvy, a part of the WPP group, has established a 75-year legacy in crafting impactful brand experiences that shift culture and drive value. This global agency excels in integrating advertising, public relations, consulting, and health services through creative collaborations across more than 120 offices in about 90 countries. Recognized by WARC as the leading agency network worldwide for creativity and effectiveness, Ogilvy delivers outstanding creative solutions benefiting clients and communities alike. WPP is a global leader in media intelligence, creativity, production, and strategic counsel, powering client growth through its marketing platform, WPP Open.

Role Overview

The Social Specialist will play a pivotal role in revitalizing The Coca-Cola Company's social initiatives across Singapore and Malaysia markets. This position uniquely blends creative support and community management to foster social engagement. The individual acts as the cultural pulse navigator, monitoring trends and conversations to enhance the brand’s social presence.

Key Duties

• Serve as the expert in cultivating and engaging online communities via personalized social interactions and conversations.
• Develop relationships beyond client social pages, leveraging community connections for broader channel exposure.
• Identify and communicate emerging trends and market issues to relevant stakeholders.
• Collaborate with social strategists and account teams to evaluate and consolidate content calendars for client social accounts.
• Oversee the publishing process of social content using platforms such as Sprinklr and native social tools.
• Bring brand voice to life in coordination with strategy teams, establishing the unique linguistic style and tone for social communications.
• Identify and engage notable celebrities and influencers discussing the brand, crafting innovative strategies to elevate brand advocacy.
• Assist with social listening functions and reporting on cultural trends, social page performance, fan engagement, frequently asked questions, and conversation themes, partnering with social data analysts and utilizing analytics from Sprinklr and native platforms.
• Possess intuitive knowledge of social media platforms, specifications, and trends without the need for monitoring reports or reminders.
• Conceptualize and plan social media content leveraging awareness of trending formats and audience preferences.
• Occasionally produce and create social content independently, including live coverage of events and both static and video format materials, complementing existing creator teams.

Support and Values

Ogilvy commits to fully empowering its employees by providing necessary resources and freedom to innovate. The agency nurtures a collaborative environment where experts across disciplines support each other, enabling pride in work and teamwork. The organization is dedicated to fairness, equity, and promoting diversity, aiming to positively impact global communities under its guiding philosophy of Borderless Creativity. Ogilvy is an equal opportunity employer committed to respectful, inclusive culture and accessibility.

Additional Information

If accommodations are required during the application process due to disability, candidates may request assistance by contacting the dedicated accommodation email. This contact is not intended for general application inquiries.