Job description

We are seeking a Social Media Strategist to build and grow a personality-led social media presence from the ground up.This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence.ResponsibilitiesBuild and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategyDevelop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience developmentCreate viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personalityManage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimizationUse platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performanceManage day-to-day community engagement and coordinate with the founder and creative partnersRequirementsProven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stageA strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth resultsDeep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanicsStrong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable contentHands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community managementStrong project management and collaboration skills, with the ability to work closely with the founder and creative production partnersAble to work PST hoursNice to HaveExperience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is advantageous but not requiredPlease mention the word **POLITENESS** and tag RMmEwMTo0Zjg6MWMxODo4ODc5Ojox when applying to show you read the job post completely (#RMmEwMTo0Zjg6MWMxODo4ODc5Ojox). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.