Social Media Strategist

Job Overview

We are looking for a Social Media Strategist to establish and expand a personality-focused social media presence from scratch. This comprehensive role involves strategy development, account creation, content planning, production oversight, publishing, audience engagement, community management, and performance tracking across Instagram and TikTok platforms. You will collaborate closely with the company founder to craft a unique online identity and cultivate an engaging and recognizable social media presence.

Key Responsibilities

• Establish and launch Instagram and TikTok profiles starting from zero followers; define positioning, tone, content themes, visual style, and strategic direction.
• Design and implement organic growth strategies prioritizing reach, engagement, follower increase, and sustainable audience expansion.
• Generate viral campaign ideas, social-first storytelling, and consistent content formats that express a unique and memorable online persona.
• Oversee the entire content creation process including research, idea generation, scripting, scheduling, production management, approvals, publishing, and optimization.
• Leverage platform analytics and audience data such as watch time, retention, and engagement metrics to refine creative approaches and enhance results.
• Manage daily community interactions and coordinate efforts with the founder and creative collaborators.

Candidate Requirements

• Demonstrable experience in launching and organically scaling Instagram and TikTok accounts from early or zero follower stages.
• A robust portfolio showcasing viral, high-impact, or culturally relevant social content that achieved measurable growth.
• In-depth knowledge of Instagram and TikTok algorithms, user behavior, retention tactics, discoverability methods, engagement practices, and organic growth strategies.
• Excellent skills in creative strategy and social-first storytelling capable of transforming a personality into engaging, repeatable content.
• Practical experience handling social media end to end—from strategic planning and content development through production, publishing, analytics, and community management.
• Strong project management aptitude and ability to collaborate effectively with founders and creative teams.
• Availability to work Pacific Standard Time hours.

Preferred Qualifications

• Background in working with creator-led brands, founders, entertainment entities, personality-driven accounts, legal brands, or character-focused content is advantageous but not mandatory.