Social Media Executive

Overview

Prodigypreneurs Media is seeking a Social Media Executive based in Kolkata, responsible for crafting and implementing social media strategies across major platforms including Instagram, Facebook, LinkedIn, YouTube, and X. This role focuses on boosting brand visibility and engagement through well-planned content and effective community management.

Key Responsibilities

• Design and implement social media plans to enhance brand awareness across multiple channels.
• Develop, organize, and post diverse content such as images, reels, stories, videos, and marketing campaigns that align with overall brand goals.
• Actively manage and engage with social media communities by addressing comments, messages, and inquiries promptly and professionally.
• Track social media metrics, generate performance reports, and refine strategies based on data-driven insights to maximize campaign effectiveness.
• Collaborate cross-functionally with design, content creation, marketing, and sales teams ensuring brand consistency and the success of promotional activities.
• Keep abreast of the latest trends, platform changes, and competitor moves to integrate innovative tactics fostering audience growth and improved business outcomes.