Social Media Strategist

About the Role

We are looking for a Social Media Strategist to establish and nurture a personality-driven social media presence from scratch. This role is hands-on and covers all aspects including strategy, account setup, content planning, production oversight, publishing, audience expansion, community engagement, and optimization across Instagram and TikTok. Close collaboration with the founder is essential to shape a unique online identity and grow a recognizable, highly engaging social footprint.

Responsibilities

• Create and launch Instagram and TikTok profiles starting from zero followers, defining positioning, tone, content pillars, visual style, and channel strategies.
• Design and implement organic growth tactics focusing on reach, engagement, follower increase, and sustained audience growth.
• Develop viral campaign ideas, social-first story concepts, and repeatable content formats that build a distinctive online persona.
• Oversee the entire content process including research, concept development, scripting, calendar planning, production coordination, approval workflows, publishing, and post-release optimization.
• Analyze platform metrics such as audience insights, watch time, retention, and engagement to inform creative choices and boost performance.
• Handle day-to-day community interactions and coordinate with the founder and other creative collaborators.

Requirements

• Demonstrated experience successfully launching and growing Instagram and TikTok accounts organically from early or zero follower stages.
• A portfolio showcasing high-impact, viral, or culturally relevant social media content with proven growth results.
• In-depth knowledge of Instagram and TikTok algorithms, audience behavior, retention patterns, discoverability, engagement drivers, and organic growth strategies.
• Strong creative strategy capability and social-first storytelling skills with the knack for translating personalities into compelling repeatable content.
• Proven hands-on experience managing the end-to-end social media process including strategy, content creation, production, publishing, analytics, and community management.
• Excellent project management and teamwork skills, able to collaborate closely with founders and creative production teams.
• Availability to work during Pacific Standard Time (PST) hours.

Preferred Qualifications

• Previous involvement with creator-led brands, founders, entertainment, personality-driven accounts, legal brands, or character-centered content is a plus but not mandatory.