Social Media Strategist

About the Role

We are looking for a Social Media Strategist to establish and expand a personality-driven social media presence from scratch. This role involves comprehensive responsibilities including strategy formulation, account creation, content planning, managing production, scheduling posts, audience growth, community engagement, and optimizing performance on Instagram and TikTok platforms.

You will collaborate closely with the founder to craft a unique online persona that evolves into a highly engaging and well-recognized social media profile.

Key Duties

• Create and launch Instagram and TikTok profiles starting from zero followers, defining the positioning, tone, content themes, visual aesthetic, and channel strategy.
• Formulate and implement organic growth plans focusing on expanding reach, engagement rates, follower numbers, and nurturing long-term audience development.
• Design viral campaign ideas, social-first storytelling, and replicable content formats to establish a distinct and memorable online character.
• Oversee the entire content lifecycle: researching, brainstorming, scripting, managing content calendars, coordinating production, obtaining approvals, publishing, and refining strategies.
• Analyze platform metrics such as audience insights, watch time, retention, and engagement to inform creative choices and enhance outcomes.
• Administer daily community interaction and collaborate with the founder and creative partners to maintain consistent communication.

Candidate Requirements

• Demonstrated experience successfully launching and organically building Instagram and TikTok accounts from initial or no followers.
• A compelling portfolio featuring viral, culturally relevant, or high-performing social content proven through measurable growth indicators.
• In-depth knowledge of Instagram and TikTok algorithms, audience patterns, content retention, discoverability, engagement dynamics, and organic growth strategies.
• Strong capabilities in creative strategy and social-first storytelling, skillfully transforming personalities into engaging and reproducible content.
• Proven expertise in managing social media activities end-to-end, including strategy, content creation, production, publishing, analytics, and community oversight.
• Excellent project management and teamwork skills, able to cooperate effectively with the founder and creative production teams.
• Availability to work during Pacific Standard Time (PST) hours.

Preferred Qualifications

• Experience with creator-driven brands, founders, entertainment sectors, personality-led accounts, legal brands, or character-focused content is advantageous though not mandatory.