Social Media Marketing Specialist

About Jamie Kay

Jamie Kay Group is dedicated to crafting timeless, elegant apparel for children and families worldwide. As an expanding eCommerce business with a global reach, we focus on delivering exceptional online experiences that embody our core principles. Proudly based in Christchurch, New Zealand, we are expanding our skilled Marketing department in Aotearoa.

Our Values

• Care – prioritizing our customers, team members, and the broader community
• Community – fostering meaningful relationships with customers and colleagues
• Quality – maintaining excellence in all our products and services
• Inspiration – continually innovating and delighting our audience

Role Overview

We seek a commercially driven Social Media Marketing Specialist passionate about social media platforms, content success, audience expansion, and digital marketing strategies. This position is responsible for managing paid social media advertising efforts across various platforms, emphasizing campaign delivery, audience engagement, and performance enhancement. Close collaboration with creative, eCommerce, and marketing teams is essential to build brand recognition, increase customer interaction, and achieve business objectives.

Key Responsibilities

• Manage daily social media advertising campaigns on Meta, TikTok, Pinterest, and other emerging platforms.
• Execute, track, and refine paid social campaigns targeting multiple regions and demographics.
• Oversee budget allocation, campaign pacing, and platform performance to fulfill company goals.
• Encourage audience growth and engagement through strategic campaign management.
• Develop and apply social media marketing plans aligned with brand and commercial goals.
• Identify new opportunities to broaden reach, engagement, customer acquisition, and retention.
• Experiment with different audience segments, content styles, platform features, and advertising methods.
• Collaborate with marketing and eCommerce teams for integrated campaign delivery.
• Work with content creators to produce impactful social media campaigns.
• Advise on creative performance, emerging trends, and platform best practices.
• Help tailor content to resonate with target audiences on various channels.
• Advocate for social-first storytelling and adapt content for specific platforms.
• Analyze social media campaign metrics and compile actionable insights.
• Generate routine reports on campaign performance for internal stakeholders.
• Stay updated on platform changes, new trends, and leading industry practices.

Qualifications & Experience

• Proven experience in managing paid social media marketing campaigns, preferably for eCommerce or consumer brands.
• Comprehensive knowledge of Meta, TikTok, Pinterest, and other social channels.
• Expertise in paid social advertising and campaign optimization.
• Excellent analytical skills to interpret data and spot improvement opportunities.
• Strong communication and teamwork abilities.
• Genuine enthusiasm for social media, digital marketing, and engaging customers.
• Capability to handle multiple projects efficiently in a dynamic environment.