W
- Experience
- 1–2 yrs
- Salary
- INR 20,000 – INR 25,000 / month
- Openings
- 1
- Posted
- 2 hours ago
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
Where you'll work
Job description
About the Role
We are looking for a Digital Marketing Specialist to join our team in Pune, Maharashtra. The ideal candidate will manage and optimize paid campaigns across platforms like Meta, Google, and LinkedIn, focusing on lead generation and business growth. This role involves improving website conversions, working closely with sales, and using analytics tools to drive marketing success.
Key Responsibilities
- Strategize, launch, and refine paid advertising campaigns ensuring effective budgeting and performance metrics such as CPL, CPA, and ROAS are met.
- Develop and enhance lead generation funnels to improve quality and conversion rates, collaborating with sales to maximize customer acquisition.
- Oversee website and landing page optimization efforts, coordinate with developers for enhancements and accurate tracking via GA4, GTM, Meta Pixel, and Conversion API.
- Plan and implement brand awareness and content marketing initiatives, managing social media campaigns aligned with business and lead generation targets.
- Track and analyze marketing KPIs and campaign effectiveness, delivering reports with actionable insights.
- Stay updated on emerging digital marketing trends and AI tools, recommending innovative strategies and ensuring ownership of campaign execution and timely completion.
Required Skills
- Hands-on experience with performance marketing on platforms such as Meta and Google Ads.
- Strong knowledge of lead generation tactics and growth strategies.
- Proficiency in Google Analytics 4 and Google Tag Manager for data-driven marketing measurement.
- Familiarity with Meta Pixel and Conversion API integrations.
- Expertise in Conversion Rate Optimization and basic SEO concepts.
- Competence in social media marketing and analytics reporting.
- Advanced skills in Excel or Google Sheets for data analysis.
- Excellent communication, analytical thinking, and problem-solving capabilities.
Qualifications and Experience
- Bachelor's degree in Marketing, Business, or a related discipline is required.
- 1 to 2 years of proven experience in digital marketing managing campaigns that deliver measurable results.
Success Metrics
- Consistently generate high-quality leads aligned with set budgets and ROI expectations.
- Improve website and landing page conversion rates.
- Amplify digital presence, engagement, and brand awareness.
- Achieve tangible growth in customer acquisition and revenue via digital marketing efforts.