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Social Media Marketing Specialist
Riyadh, Riyadh Province, Saudi Arabia · Full Time
Be the first to apply
- Experience
- 2+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- In office
- Education
- Bachelor's degree
- Eligibility
- Candidates with a bachelor’s degree and at least 2 years of social media management experience in the F&B, restaurant, café, or specialty coffee sector are eligible to apply. Strong Arabic and English copywriting skills, paid social advertising experience, and a relevant portfolio are expected.
- Resume
- Required to apply
Where you'll work
Job description
About the Role
Mina Excellence is seeking a creative, performance-oriented Social Media Specialist with F&B experience to help grow the brand’s digital presence. This role focuses on planning and producing compelling content, running campaigns across major social platforms, improving audience engagement, and supporting overall business growth.
Key Responsibilities
- Oversee the company’s presence on Instagram, TikTok, Snapchat, X, LinkedIn, and other relevant social channels.
- Build and maintain a monthly content plan that supports marketing initiatives and business goals.
- Produce fresh, engaging content that highlights products, offers, and guest experiences.
- Coordinate photography and videography for food and beverage content production.
- Craft persuasive captions, promotional messaging, and campaign copy that matches the brand tone.
- Work closely with designers, photographers, videographers, and content creators to deliver polished content.
- Plan, run, and improve paid campaigns through Meta Ads Manager and TikTok Ads Manager.
- Track campaign results, review KPIs, and compile reports with practical recommendations.
- Handle community engagement by replying to comments, direct messages, and online reviews in a professional and timely way.
- Partner with influencers and creators to expand awareness and strengthen engagement.
- Assist with marketing for new product introductions, seasonal offers, and new branch launches.
- Keep current with social media trends, platform algorithm changes, and broader F&B market developments.
Requirements
- A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.
- At least 2 years of hands-on social media management experience in restaurants, cafés, or F&B brands.
- Strong practical experience using Meta Ads Manager and TikTok Ads Manager.
- Excellent Arabic and English copywriting skills.
- Solid understanding of social media analytics and reporting.
- Experience creating content strategies that improve engagement and brand visibility.
- Ability to juggle multiple priorities and meet deadlines consistently.
- Strong communication, creativity, and organizational abilities.
- Preferred background in marketing restaurants, cafés, or specialty coffee brands.
- Knowledge of delivery platforms including Jahez, HungerStation, Mrsool, and ToYou.
- Experience working with influencers and managing influencer campaigns.
- Familiarity with Google Analytics, Meta Business Suite, and Looker Studio.
- Basic understanding of food styling and visual content creation.
- A portfolio demonstrating past social media campaigns and account management work.
Perks & Benefits
- Opportunity to join a growing and energetic F&B brand.
- A creative, collaborative workplace environment.
- Room for professional development and career progression.
- Competitive compensation and an attractive benefits package.
Additional Information
This is a full-time, on-site position based in Riyadh, Saudi Arabia.