Social Media Marketing Specialist

Key Responsibilities

As a Social Media Marketing Specialist, you will oversee and manage multiple social media platforms including Instagram, TikTok, and Facebook. Your duties will include planning, scheduling, and publishing compelling content across these channels, actively engaging with the community by responding to messages and comments, and staying informed about current social media trends to enhance our digital presence. Additionally, you will assist in website content management ensuring consistency of brand messaging across all digital platforms.

You will contribute to content creation by producing high-quality photos and videos tailored for social media campaigns, capturing live content at various events, retail activations, and community partnerships. Proficiency in designing marketing graphics using tools like Canva and collaborating with influencers, creators, and brand partners to generate engaging content is essential.

Event and brand activation management will be a key part of your role, including organizing and executing events such as pop-ups, product launches, sampling campaigns, and experiential marketing activities. You will represent the brand at these events, engage directly with consumers to build awareness and encourage product trials, as well as establish and nurture relationships with fitness communities, wellness groups, retailers, and other brand partners. Identifying new partnership opportunities aligned with company values also falls under your responsibilities.

Your support for retail operations includes facilitating product tastings and sampling during retail activations, educating retail partners about product details, the brand story, and messaging, and ensuring brand consistency across all retail outlets and promotional activities.

Additionally, you will monitor and analyze social media performance, regularly reporting on metrics such as growth, engagement, and the effectiveness of campaigns. After events and activations, you will assess success and give recommendations for improving future initiatives. Gathering insights and feedback from customers and retailers will also support the continuous evolution of the brand.