Brand and Event Ambassador

Role Overview

This position is suited to an energetic, confident, and approachable person who can represent a health and wellness-focused brand across retail, live events, and community settings. The role combines face-to-face brand advocacy, event activation, social content support, and relationship-building with retailers, partners, and customers.

Strong spoken communication is essential, along with the ability to lead training sessions for sales teams and confidently engage with different audiences. A genuine interest in fitness culture, wellness, and social media will help you succeed in the role.

Working Conditions

Flexibility is required for late-night shifts and weekend work whenever events or festivals demand it. A valid driving ability is necessary, as travel may be required for events outside Dublin.

Brand Education

• Train retail partners and sales teams on the brand story, product advantages, and core messaging.
• Drive sales support activity through tastings and sample-led activity in selected retail locations.
• Maintain a clear, consistent, and engaging brand presence in store.
• Develop strong connections with retailers and shoppers to strengthen awareness and encourage product trial.

Brand Activation

• Work with local communities, fitness groups, wellness brands, and relevant audiences to deliver memorable activations.
• Plan and support events, pop-ups, and experiential campaigns that connect the brand directly with consumers.
• Spot partnership opportunities that fit the brand's image and goals.
• Potential activity may include collaborations with running clubs and fitness communities, pop-up stands at races and marathons, event presence at festivals such as WellFest, and partnerships with lifestyle and wellness brands.

Content Creation

• Produce engaging photo and video content for social media channels.
• Collect content during events, activations, retail visits, and community partnerships.
• Keep track of social media trends and contribute to the brand's digital identity.

Social Media Management

• Help manage social channels including Instagram, TikTok, Facebook, and website content.
• Interact with the online community and contribute to increasing visibility and engagement.
• Support the scheduling and planning of content campaigns.

Reporting & Insights

• Prepare monthly updates covering completed activity, campaign outcomes, achievements, and areas where performance can improve.
• Gather and relay feedback from customers, retailers, and event activity to help guide future brand decisions.