Social Media Marketing Specialist

About PORTA

PORTA – Tradizione Italiana has quickly become one of the most rapidly expanding frozen pizza brands in North America. The company is renowned for authentic Italian quality offered to over 4,000 retail outlets across the U.S. and Canada. Developed by the culinary experts behind Terroni, PORTA combines chef-curated recipes with superior ingredients imported from Italy. Utilising traditional processes like slow-fermented dough and flash-freezing at peak freshness, PORTA delivers restaurant-standard meals in under 15 minutes from home. Although pizza serves as the brand cornerstone, its broader purpose is to make authentic Italian cuisine easy and accessible for more families.

Role Overview

We are searching for a Social Media Specialist to become part of our expanding marketing team. Reporting directly to the Director of Marketing, this role centers on managing and growing our social media footprint and solidifying PORTA as a leading premium food brand across North America.

The ideal candidate is deeply immersed in social media—always alert to new trends, passionately collecting inspirational content, and able to identify what captivates audiences. Experience creating your own social channels or passion projects is a plus.

You will bring the PORTA brand alive across social channels through compelling storytelling, creative content, and engaging community interaction. Responsibilities also include supporting shopper marketing, influencer relations, email campaigns, and analyzing marketing performance.

Key Responsibilities

• Manage daily social media activities including strategy development, content calendar planning, scheduling, and publishing to grow brand awareness and audience interaction.
• Create original, brand-aligned written and visual content for social media, email, web, and additional marketing avenues, integrating storytelling with current trends.
• Act as the primary voice for the PORTA community by addressing customer questions and feedback across multiple channels and communicating insights to product and operations teams for continuous improvement.
• Identify, engage, and manage relationships with influencers and partners, including outreach, contracts, content coordination, and performance monitoring to enhance brand reach.
• Monitor and report marketing campaign results across all platforms, extracting actionable insights to optimize strategies.
• Plan, develop, and run end-to-end email marketing campaigns covering audience targeting, A/B testing, content creation, and performance analysis to boost engagement and conversions.
• Collaborate with sales on shopper marketing initiatives at key retail locations involving demos, coupons, and specific in-store promotions.

Candidate Profile

• Possess a university or college degree accompanied by two years of experience in marketing, content creation (writing and design), or social media management, or demonstrate equivalent practical experience.
• Proficient in content planning for diverse platforms with a thorough understanding of social media best practices.
• Strong creative storytelling skills and ability to stay ahead of social media content trends.
• Experience in handling influencer relationships and campaigns is advantageous.
• Comfortable utilizing data analytics and reporting tools to guide marketing decisions.
• Skilled in executing email marketing initiatives using relevant platforms.
• Highly organized, detail-oriented, and capable of managing multiple deadlines effectively.
• Team-oriented with personal initiative and adaptable to a dynamic workplace environment.

Additional Information

• This is a hybrid position for those located in the Greater Toronto Area, Canada; remote work options are available for candidates based in the United States.
• Competitive compensation and benefits are offered.
• Employees enjoy free pizza as a perk.

Diversity and Inclusion

PORTA is devoted to fostering a diverse, equitable, and inclusive culture. The company celebrates diverse perspectives, supports equal growth opportunities, and welcomes accommodations for candidates upon request by contacting careers@eatporta.com.