Social Media Marketing Specialist

About the Company

Keda Ghana Ceramics Company Limited stands as a pioneering ceramics manufacturer, known for delivering top-quality tiles throughout Ghana and West Africa. As a member of the global Keda Group, the company integrates cutting-edge technology with sustainable methods to produce innovative and superior products. Joining this team offers opportunities for career advancement and involvement in impactful projects shaping the future of Ghana's manufacturing sector.

Job Overview

The company is searching for a creative and detail-focused Social Media Specialist who will oversee and expand the brand's digital presence. Responsibilities include crafting engaging content, managing social media campaigns, and collaborating with various departments to effectively communicate about products, company culture, and achievements. This role also involves supporting internal communications and marketing-related brand activities.

Core Responsibilities

• Plan, create, and manage posts across platforms such as Facebook, LinkedIn, Instagram, and TikTok.
• Produce captivating text, images, and video content consistent with brand standards.
• Keep track of social media trends, assess engagement, and analyze campaign results to enhance outreach and impact.
• Work closely with Sales, HR, and Production teams to gather and share company news and success stories.
• Interact with followers, respond to comments and messages, and build an active online community.
• Assist in designing and implementing promotional campaigns and marketing resources.
• Maintain an organized content calendar to ensure regular and timely publication.
• Contribute to internal communications aimed at boosting employee involvement.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Design, or a similar discipline.
• 1 to 3 years of verified experience managing social media for brands or organizations.
• Excellent oral and written communication abilities.
• Creative mindset with a good eye for design; basic graphic design knowledge preferred.
• Experience with social media analytics tools such as Meta Business Suite and LinkedIn Analytics.
• Capable of working independently, handling multiple assignments, and meeting deadlines consistently.
• Skills in photography and video editing are advantageous.

Benefits and Opportunities

• Competitive compensation package and benefits.
• Chance to influence marketing strategies in a developing market.
• Prospects for career progression within a vibrant multinational company.
• Opportunity to contribute to a leading organization that fuels industrial development in Ghana.

Additional Information

Interested applicants should forward their CV to the specified company email address with "Social Media Specialist" as the email subject. Keda Ghana Ceramics Company Limited values inclusivity in the workplace and prioritizes recruitment aligned with operational requirements.