Social Media Marketing Manager

Overview

SOPHiA GENETICS is looking for an experienced digital marketing specialist to lead and execute global social media initiatives. The role supports brand awareness, product marketing, and revenue-focused marketing efforts across LinkedIn, X, YouTube, Facebook, and newer channels.

In this position, you will help advance a mission-driven healthcare technology business that works to improve outcomes for patients with cancer and rare diseases through data-driven medicine.

Role purpose

This is a practical, hands-on marketing leadership role centered on delivering global digital programs that strengthen brand presence and generate inbound demand. You will work across multiple teams to turn global strategy into effective campaigns, stronger web experiences, improved customer journeys, and measurable performance marketing activity.

The position places strong emphasis on operational excellence, execution quality, ongoing optimization, and collaboration with stakeholders across the business.

Key duties

• Manage the daily planning of social content, including reviewing industry updates, gathering internal news, and maintaining the publishing calendar for LinkedIn, X, and Facebook.
• Create engaging social media copy and provide clear direction to designers or external agencies for visuals that follow brand guidelines.
• Monitor day-to-day engagement results and refine publishing time or messaging to improve outcomes.
• Oversee the CEO's LinkedIn presence by reviewing activity daily and prioritizing important replies from partners, investors, and key opinion leaders.
• Draft thought leadership content based on podcast episodes, market trends, internal events, and direct requests, including proactive support for the Research Spotlight series.
• Carry out quarterly reviews of website content to improve high-performing pages for standard SEO and newer Answer Engine Optimization / AI search practices.
• Coordinate social publishing timelines with the Digital Director's paid media activity.
• Support digital campaigns and DDM™ announcements with SEO-friendly copy and accurate metadata.

Requirements

• A degree, or an equivalent qualification, in digital marketing, web design, communications, or a related discipline.
• 3 to 5 years of professional experience in digital marketing.
• Previous experience in international organizations is preferred.
• Background in healthcare, life sciences, SaaS, or molecular diagnostics is strongly preferred.
• Strong working knowledge of CRM platforms, especially Salesforce, and marketing automation tools, especially Pardot.
• Google Analytics and Google Ads certification.
• Experience using SEO tools and keyword research platforms.
• Knowledge of social media advertising platforms.
• Experience with project management software, preferably JIRA.
• Exposure to an ABM platform is an advantage.
• Comfort using Microsoft 365.
• Analytical thinking with the ability to turn data into practical recommendations.
• Proven ability to build and improve digital campaigns across several channels.
• Good understanding of marketing automation and lead lifecycle management.
• Strong planning and project management ability, including handling several workstreams at the same time.

Benefits and employer highlights

You will join a purpose-led organisation where the patient is central to every decision, and the team is focused on ambitious growth.

The company has received notable recognition, including:

• Top 10 in the world's most innovative companies
• Top 50 among the world's smartest companies
• 100 Best Places to Work in Boston
• Top 10 European tech startup
• Top 10 European biotech startups to watch
• Top 25 East-Coast biotech companies to watch

The benefits package is extensive, though it differs by country to match local laws and standards. Full details can be discussed directly with the employer.

Culture

The organisation describes its culture through three core traits: being relentlessly curious, resilient and nimble, and fearlessly adventurous.

Its seven virtues are: We Decide, We Do, We Collaborate, We Innovate, We Empower, We Adapt, and We Learn. At the center of these values is the mantra “We Care,” reflecting the compassionate and hopeful nature of the mission.

Hiring process and additional information

The company uses AI in parts of its process and invites candidates to make use of AI thoughtfully when preparing for the application journey.

Shortlisted applicants will go through screening and interviews with Talent Acquisition, the hiring leader, and other relevant colleagues and stakeholders. Support for accessibility needs is available through the Talent Acquisition team.

The company does not work with external agencies for this hire and manages recruitment directly through Talent Acquisition.

Start date: ASAP.

Location: Remote, United Kingdom.

Contract: Permanent.