Search Marketing Specialist

About Webzilla Digital Marketing

Webzilla is a top-tier digital marketing agency recognized as a 2024 Google Premier Partner and ranked among the top 3% of Google strategic partners in Australia and New Zealand. The company serves a wide range of clients across Australia, New Zealand, China, and the United States, delivering exceptional digital marketing outcomes.

Job Overview

We are seeking an experienced Search Engine Marketing (SEM) Specialist to join our team in Auckland, New Zealand. This role involves planning, implementing, and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads. The ideal candidate will focus on keyword management, bid adjustments, creative development, and improving conversion rates through data-driven methods.

Key Responsibilities

• Design, implement, and manage search engine marketing campaigns on Google Ads and other paid search platforms.
• Perform keyword research and optimize bidding strategies to enhance ad effectiveness.
• Continuously monitor campaign performance and provide actionable insights derived from data analytics.
• Generate and present periodic reports covering key performance indicators such as ROI and Return on Ad Spend (ROAS).
• Coordinate with internal teams to ensure cohesive marketing messaging and advertising copy.
• Keep current with industry developments and best practices to maintain competitive campaign strategies.

Candidate Requirements

• At least two years of practical experience in SEM roles.
• Proficiency in managing Google Ads and Bing Ads campaigns, including setup and optimization.
• Strong analytical skills with capability to interpret data and refine strategies accordingly.
• Effective communication skills and ability to collaborate well within teams.
• Familiarity with Google Analytics or similar performance tracking tools.
• Google Ads certification is advantageous.
• Chinese language skills are strongly preferred for this position.

What We Offer

• An innovative and fast-paced working environment.
• A competitive salary with an attractive benefits package.
• Opportunities for professional growth and career advancement.
• Experience working with leading brands within a global framework.