Social Media Marketing Executive

About the Company

Our company operates in the textile manufacturing sector, specializing in import-export and business development activities. We are seeking an innovative and results-driven Social Media Marketing Executive to enhance our digital footprint and drive high-quality business leads.

Key Responsibilities

• Formulate and implement a monthly content calendar for social media channels.
• Create design assets such as creatives, banners, reels, videos, carousels, and promotional materials.
• Oversee posting and management of content across LinkedIn, Facebook, Instagram, YouTube, and additional digital platforms.
• Operate, supervise, and optimize advertising campaigns on Meta platforms (Facebook and Instagram), and provide support for LinkedIn and Google Ads.
• Analyze campaign metrics and prepare comprehensive reports weekly and monthly covering reach, engagement, leads, ad expenditure, ROI, and strategic suggestions.
• Develop and maintain lead attraction funnel systems.
• Collaborate with senior management to review marketing methods, assess campaign outcomes, and plan for future initiatives.
• Keep abreast of current trends in digital marketing, AI tools, and social media best practices.

Required Qualifications and Skills

• 2 to 4 years of hands-on experience in social media and digital marketing roles.
• Proficient use of Meta Ads Manager for campaign management.
• Skillful in Canva and/or Adobe Creative Suite for content creation.
• Basic competencies in video editing software such as CapCut and Adobe Premiere Pro.
• Effective copywriting and communication skills in English.
• Familiarity with AI-based tools including ChatGPT, Gemini, Canva AI, or equivalents.
• Strong analytical abilities to interpret marketing data and measure ROI effectively.

What We Provide

• Salary in the range of ₹28,000 to ₹33,000 per month, dependent on experience.
• Direct collaboration opportunities with company Directors.
• Exposure to AI-driven marketing strategies and B2B branding initiatives.
• Opportunities for performance-linked career progression.

Candidate Profile

We are looking for an imaginative, proactive, and data-oriented marketing professional capable of independently managing social media platforms, crafting captivating content, executing advertising campaigns, and leveraging analytics to enhance business outcomes continually.