Social Media Marketing Executive
Surat, Gujarat, India · Full Time
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- Experience
- 2–4 yrs
- Salary
- INR 28,000 – INR 33,000 / month
- Openings
- 1
- Posted
- منذ 6 أيام
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About the Company
Our company operates in the textile manufacturing sector, specializing in import-export and business development activities. We are seeking an innovative and results-driven Social Media Marketing Executive to enhance our digital footprint and drive high-quality business leads.
Key Responsibilities
- Formulate and implement a monthly content calendar for social media channels.
- Create design assets such as creatives, banners, reels, videos, carousels, and promotional materials.
- Oversee posting and management of content across LinkedIn, Facebook, Instagram, YouTube, and additional digital platforms.
- Operate, supervise, and optimize advertising campaigns on Meta platforms (Facebook and Instagram), and provide support for LinkedIn and Google Ads.
- Analyze campaign metrics and prepare comprehensive reports weekly and monthly covering reach, engagement, leads, ad expenditure, ROI, and strategic suggestions.
- Develop and maintain lead attraction funnel systems.
- Collaborate with senior management to review marketing methods, assess campaign outcomes, and plan for future initiatives.
- Keep abreast of current trends in digital marketing, AI tools, and social media best practices.
Required Qualifications and Skills
- 2 to 4 years of hands-on experience in social media and digital marketing roles.
- Proficient use of Meta Ads Manager for campaign management.
- Skillful in Canva and/or Adobe Creative Suite for content creation.
- Basic competencies in video editing software such as CapCut and Adobe Premiere Pro.
- Effective copywriting and communication skills in English.
- Familiarity with AI-based tools including ChatGPT, Gemini, Canva AI, or equivalents.
- Strong analytical abilities to interpret marketing data and measure ROI effectively.
What We Provide
- Salary in the range of ₹28,000 to ₹33,000 per month, dependent on experience.
- Direct collaboration opportunities with company Directors.
- Exposure to AI-driven marketing strategies and B2B branding initiatives.
- Opportunities for performance-linked career progression.
Candidate Profile
We are looking for an imaginative, proactive, and data-oriented marketing professional capable of independently managing social media platforms, crafting captivating content, executing advertising campaigns, and leveraging analytics to enhance business outcomes continually.