Social Media Manager – Digital Marketing

About the Role

We seek a dynamic and imaginative Social Media Manager to oversee the official college social media presence, including LinkedIn and Instagram. The successful candidate will be responsible for increasing the follower base, enhancing engagement, and improving post visibility across these platforms.

Job Responsibilities

• Administer and update the official college social media accounts regularly.
• Design, create, and schedule diverse content such as posts, reels, stories, and graphics aligned with the college brand and events.
• Strategically promote posts to maximize reach, gain followers, and enhance engagement.
• Monitor key performance indicators including follower growth and engagement rates, providing periodic reports on social media metrics.
• Stay informed about the latest social media trends, algorithms, and best practices to maintain relevant and effective content.
• Collaborate with the events and communications teams to publicize college happenings, achievements, and announcements.
• Engage with the audience by responding to comments and messages to foster community interaction.
• Work alongside designers or content creators, or independently develop high-quality visual and written content.
• Manage paid advertising campaigns within set budgets focused on amplifying follower growth.

Candidate Requirements

• Experience in social media management and digital marketing through internships or professional roles.
• Strong grasp of LinkedIn and Instagram algorithms, ad boosting strategies, and usage of analytics tools.
• Excellent skills in content creation, copywriting, and visual storytelling.
• Familiarity with platforms and tools such as Canva, Meta Business Suite, and LinkedIn Campaign Manager.
• A creative approach featuring a good eye for design and awareness of ongoing trends.
• Effective communication and coordination abilities to collaborate with various college departments.
• Basic graphic design and video editing knowledge is advantageous.

Preferred Qualifications

• Bachelor's degree or current study in Digital Marketing, Mass Communication, Journalism, or related disciplines.
• Previous experience managing social media pages for institutions or brands.
• Demonstrated capacity to grow follower numbers and enhance engagement, with portfolios or results preferred.

Benefits and Opportunities

• Chance to influence and shape the college's digital footprint.
• Creative liberty to innovate with content and marketing campaigns.
• Additional benefits including stipend, salary, or certificates as applicable [details not provided].