Social Media Content Coordinator

About the Role and Organization

Join a leading professional basketball organization and world-class arena specializing in delivering unforgettable experiences through live sports, concerts, comedy, family shows, and various premier events. This dynamic environment thrives on fast-paced operations, flawless execution, and shared celebrations of success. We prioritize exceptional service that leaves lasting memories and seek individuals who excel in their craft.

Your Profile

You are passionate about sports, live entertainment, and engaging people. You enjoy creating meaningful guest interactions and memorable experiences, with a keen knowledge of the Atlanta Hawks and State Farm Arena. Energized by working in a fast-moving team, you strive to boost team productivity and effectiveness while embracing a culture of hard work and celebration. You are driven by making a positive impact through every guest encounter.

Job Overview

The Social Media Content Coordinator will enhance the team’s digital footprint by producing, capturing, and publishing content across various social channels. Responsibilities include managing day-to-day social media activities such as content creation, live event coverage, and content dissemination. Creativity, enthusiasm for sports, and a strong grasp of social media trends and platform-specific best practices are essential. The role demands quick identification of compelling real-time moments and innovative storytelling that connects culturally with fans, supported by experience in social-first video production and a deep understanding of basketball and pop culture.

Key Responsibilities

• Lead the shooting and editing of social-first content for all Atlanta Hawks social media platforms and affiliated channels (e.g., College Park Skyhawks, Harry the Hawk, State Farm Arena channels).
• Provide on-site coverage during home and away games as well as select community events, capturing live highlights and behind-the-scenes content.
• Track and interpret real-time social media trends and viral conversations to create brand-relevant content.
• Manage daily content distribution and publishing ensuring posts are tailored with platform-optimized copy, tagging, and native feature utilization.
• Maintain proactive social media calendars and schedule organic and paid content in collaboration with Social Media Directors.
• Lead project management for assigned social campaigns, overseeing timelines, asset flow, and approvals across departments.
• Coordinate with Creative and Content teams to ensure social-first criteria are communicated and adhered to for upcoming projects.
• Assist with monitoring content performance metrics and contribute to campaign reporting as needed.

Required Qualifications

• Minimum two years of social media management experience for a brand or equivalent role.
• Bachelor’s degree or equivalent qualification in Journalism, Marketing, Public Relations, Communications, or related disciplines preferred.
• Familiarity with sports-specific content capture and highlight editing tools such as Clipro or AvGen is advantageous.

Preferred Skills and Attributes

• Proven capacity to handle complex projects involving multiple stakeholders, deliverables, and deadlines.
• Exceptional attention to detail and ability to assimilate and embody the Atlanta Hawks brand voice, ensuring accuracy and timeliness in social media content.
• Comprehensive understanding of social media platforms including X (Twitter), Instagram, Threads, TikTok, Facebook, Snapchat, and YouTube with knowledge of best practices.
• Proficiency with mobile-first video editing; experience with Adobe Premiere and Photoshop is a plus.
• Strong familiarity with NBA and basketball culture, with an ability to identify significant moments, player narratives, and contextual relevance live.
• Effective at cross-functional collaboration and influencing without direct authority.
• Sound judgment and decision-making capabilities.

Additional Information

The employer is committed to equal opportunity, considering all qualified candidates without discrimination based on race, color, religion, gender, sexual orientation, age, disability, or other protected statuses.

Applications must be fully completed through the designated application process to be considered.