Freelance Social Media and Email Marketer

About Beds & Bars Group

Operating since 1964, Beds & Bars manages bars and hostels throughout Europe. This position centers around two of their distinct brands: St Christopher's, Europe's first branded hostel network with 20 locations across major European cities, offering a blend of accommodation and social events; and Belushi's, a bar chain known for live sports, music, and lively atmospheres favored by travelers and locals alike.

Role Purpose

We are looking for a skilled freelance marketer to craft and deliver weekly social media posts and email campaigns for these two brands. The role involves selecting appropriate visual assets from an extensive, yet sometimes incomplete, media library, crafting brand-consistent copy, and managing content schedules through an approval process. This is primarily a brand marketing role emphasizing execution and tone of voice adherence rather than content creation or influencer marketing.

Key Responsibilities

• Produce four social media posts weekly for each brand, totaling eight, across Instagram, TikTok, and Facebook.
• Create at least one reel per brand each week using original edits or existing content.
• Develop one weekly email campaign per brand, utilizing established templates, including writing copy and selecting images.
• Ensure all copy conforms to each brand's unique tone of voice guidelines.
• Submit completed work following the content calendar and deadlines for approval and publishing.
• Incorporate one round of feedback per brief before final publication.
• Identify and report gaps within the content library to guide future media shoots.

Required Experience and Skills

• Minimum two years in a marketing role, either in-house or agency-based.
• Proven management of brand Instagram accounts plus TikTok and Facebook; personal social media following is not considered.
• Competency in short-form video editing software such as Adobe Premiere Pro or CapCut.
• Proficient in image editing tools like Adobe Photoshop or equivalents.
• Exceptional written English skills with the ability to switch between two distinct brand voices.
• Results-driven, dependable, and capable of meeting deadlines consistently.
• Good judgment to sift through large asset libraries to select commercially valuable content.

Preferred Qualifications

• Experience within the hospitality, travel, or nightlife industries.
• Basic knowledge of email marketing or CRM platforms; training on company tools will be provided.
• Ability to create original photography and video content of publishable quality.

Contract Details

This freelance role is remote, ideally based in London to facilitate potential on-site content creation, which would be scheduled separately and paid additionally. Working hours are flexible. It operates on a rolling monthly basis with payments issued upon invoice. Candidates must be self-employed, responsible for their taxes and National Insurance, hold the legal right to work in the UK, and be at least 18 years old because the content relates to licensed premises.

Application Instructions

• Submit a portfolio showcasing social media and email marketing content you have developed, preferably highlighting objectives and results, acceptable in formats such as a website, PDF, or CV.
• Include your availability and earliest possible start date.