Social Media & Community Manager

About Match Retail

Match Retail is a prominent service provider specializing in sales execution, merchandising, and brand activation for leading tier one brands throughout Canada. They collaborate closely with clients to drive measurable outcomes using robust field execution, data insights, and outstanding client support. Their teams operate nationally to enhance growth, visibility, and retail performance.

Role Overview

The Social Media & Community Manager will be responsible for elevating the brand's online presence and nurturing an engaged community. This position involves planning and executing social content, maintaining consistent brand messaging, actively managing social interactions, and analyzing performance metrics. Acting as the brand's primary ambassador online, the individual will engage audiences, moderate conversations, gather insights, and convert community feedback into strategic business suggestions.

Key Responsibilities

• Formulate and implement social media strategies in alignment with brand goals and business objectives.
• Oversee social platforms such as Instagram, TikTok, Facebook, X, and YouTube.
• Develop and manage content schedules to deliver timely and relevant posts consistently.
• Create and optimize diverse social content including writing copy, designing graphics, photography, and video production.
• Ensure uniform brand voice, tone, and visual identity across all digital channels.
• Monitor and actively engage with online community by replying to messages, comments, and mentions.
• Build and foster strong connections with followers, partners, and brand advocates.
• Coordinate with internal teams to handle customer feedback, inquiries, or escalations.
• Identify emerging trends, platform changes, and engagement opportunities to enhance content performance.
• Collaborate cross-functionally with Marketing, Creative, and Sales teams to support campaigns and projects.
• Assist in organizing social media campaigns, partnerships, contests, and brand activations.
• Measure and report on social media performance metrics such as engagement, reach, audience growth, and sentiment analysis.
• Offer insights and actionable recommendations to refine content and community engagement strategies.
• Keep track of competitor activities and industry developments to spot potential opportunities.

Qualifications and Experience

• Minimum 3 to 5 years of experience managing social media platforms and online communities within brands, agencies, or consumer-oriented organizations.
• Solid track record of crafting and executing social media strategies across various channels.
• Exceptional copywriting abilities for creating compelling content tailored to diverse audiences.
• Hands-on experience in producing social media content including graphic design, photography, and video.
• Proficiency with social media management and analytics software like Sprinklr, Sprout Social, Hootsuite, Meta Business Suite, and native platform insights.
• Skilled in creative software tools including Adobe Photoshop and other content creation applications.
• Thorough understanding of digital engagement trends, social media behaviors, and audience dynamics.
• Excellent organizational, communication, and project management skills.
• Capacity to juggle multiple priorities effectively in a fast-moving environment.
• Strong attention to detail combined with a creative, problem-solving approach.

Preferred Extras

• Experience with paid social advertising and digital marketing campaigns.
• Background in retail, consumer packaged goods (CPG), consumer technology, lifestyle, or consumer brands.
• Expertise in managing influencer collaborations and user-generated content initiatives.
• Knowledge of reputation management and resolving community-related challenges online.

Additional Information

• Location: Greater Toronto Area with a hybrid working model.
• Schedule: Monday through Friday.
• Salary Range: $75,000 to $85,000 annually.
• Interview Process: Multi-step involving phone/virtual interviews with talent acquisition and hiring managers, followed by in-person or virtual sessions with teams and client.
• Equal Opportunity: Match Retail promotes a diverse and inclusive work environment.
• AI Usage: AI tools are utilized in resume screening, with all decisions reviewed by human recruiters.