Social Media and Marketing Specialist

Overview

This opportunity is offered on behalf of a partner organization seeking a skilled Social Media and Marketing Specialist based in the United States. This fully remote role is geared towards a creative marketing expert who will be entrusted with managing digital brand presence and enhancing online engagement.

The specialist will provide comprehensive support to various businesses by crafting engaging content, managing social media platforms, and boosting visibility across digital channels. The position uniquely blends strategic planning, storytelling, data analysis, and practical execution in a dynamic environment.

Collaborating closely with clients to understand their target audiences, the specialist will design marketing campaigns aiming for quantifiable growth. The suitable candidate is expected to be proactive, well-organized, and genuinely enthusiastic about fostering authentic connections between brand and audience, enjoying autonomy in bringing ideas to fruition to support multiple businesses.

Key Responsibilities

• Oversee and expand social network presence on platforms such as Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile.
• Develop and manage content calendars ensuring consistent publication aligned with brand identity.
• Create diverse engaging materials including visuals, short videos, reels, captions, newsletters, blogs, and promotional content.
• Design branded graphics using Canva or similar tools, maintaining visual coherence.
• Edit video content utilizing CapCut or comparable editing software.
• Engage with audiences by monitoring interactions, responding to comments and messages, and fostering community growth.
• Analyze social media metrics, website analytics, campaign outcomes, and critical marketing KPIs.
• Generate insightful reports offering analysis and improvement recommendations.
• Contribute to email marketing, website maintenance, SEO efforts, landing page creation, and digital advertising campaigns.
• Support community outreach via referral programs, events, employer branding, and recruitment marketing.
• Coordinate content collection across internal departments and multiple locations as necessary.
• Stay informed about the latest trends, platform updates, and evolving best practices in digital marketing.
• Provide additional executive or administrative assistance including scheduling, inbox management, and task coordination as required.

Candidate Requirements

• At least two years’ experience in social media management, digital marketing, content creation, or related areas.
• Proven ability to produce quality written and visual content across various platforms.
• Skilled in Canva or equivalent design applications, with a strong eye for visual design.
• Experienced in managing content calendars, publication workflows, and multi-channel campaigns.
• Excellent English language writing skills capable of maintaining a consistent brand voice.
• Self-driven with strong initiative, capable of handling multiple projects and meeting deadlines without close supervision.
• Highly organized, detail-oriented, and capable of following through on assignments.
• Comfortable engaging with leadership teams for requirement gathering and presenting results.
• Stable and reliable remote working environment with dependable internet access.
• Experience with healthcare, wellness, therapy, or community-oriented organizations is a strong advantage.
• Familiarity with video editing tools, email marketing software, SEO strategies, website management, analytics tools, or paid media is preferred.
• Exposure to multi-location organizational contexts or cross-team content coordination is beneficial.
• Knowledge of Google Workspace or Microsoft 365 enhances candidate suitability.

Benefits and Additional Information

• Competitive salary commensurate with experience and skills.
• Opportunity to work full-time remotely supporting clients across the United States.
• Prospects for professional development and long-term career advancement.
• Collaborative, supportive workplace culture.
• Chance to contribute significantly to digital growth of diverse organizations.
• Experience working with an array of brands, sectors, and marketing projects.

Additional Notes

This recruitment process includes AI-assisted candidate matching to ensure unbiased, efficient evaluation aligned with essential job requirements. Final hiring decisions and subsequent steps are governed directly by the hiring company’s staff.

Applicants’ personal data will be processed in compliance with relevant data protection laws. AI tools may assist in reviewing and analyzing applications but are only supplementary to human judgment.