Social Media and Influencer Manager

About Pete & Gerry’s Organics

Pete & Gerry’s has spent nearly three decades focused on producing eggs with strong taste and nutrition while working with family farms to create meaningful impact. The company’s approach centers on outdoor hen welfare, environmentally responsible farming, and a commitment to quality that customers can trust.

The organization also emphasizes a people-first culture built around respect, teamwork, and shared accountability. It aims to create a workplace where employees feel supported, recognized, and empowered to develop.

Role Overview

As the Social Media & Influencer Manager, you will lead the brand’s social channels for Pete & Gerry’s and Nellie’s Free Range. The role calls for building content and community strategies that stand out in the premium egg category, attract new shoppers, and turn them into loyal brand advocates. You will also help shape the company’s internal culture through initiatives that support an inclusive and energetic workplace.

You will work closely with the Digital Marketing Manager, Content Creator/Eggfluencer, Social Community Engagement Specialist, and both internal and external partners to bring the brand story to life across platforms.

Key Responsibilities

You will oversee social strategy, influencer programs, analytics, and team coordination while ensuring the brand’s communication remains consistent, engaging, and aligned with its mission.

Social Strategy, Planning, and Activation

• Create and roll out a social media plan that grows visibility and engagement across the brand’s social handles.
• Adapt the strategy for channels such as Meta, Pinterest, TikTok, LinkedIn, and Reddit, using each platform’s strengths for content, community engagement, and performance tracking.
• Work with the Digital Marketing Manager and Content Creator/Eggfluencer to build quarterly content themes and monthly calendars using a test-and-learn approach.
• Manage platform-specific publishing so content fits each audience while staying true to the brand voice and campaign goals.
• Set a posting cadence that balances reach and audience fatigue, using historical results and available tools to guide timing and frequency.
• Collaborate with internal creative partners on graphic-led content, taking ownership from briefing through final delivery.
• Write social captions and handle posting for both planned and reactive content, coordinating with other functions such as Sales and Human Resources when needed.

Influencer Strategy, Execution, and Gifting

• Design and execute influencer campaigns that support wider brand initiatives.
• Source, evaluate, and contract creators across macro, micro, and nano tiers.
• Provide influencers with campaign objectives, creative direction, and compliance guidance.
• Run the influencer and product gifting program to increase awareness, engagement, and earned content.
• Manage outreach, product fulfillment, and launch-related gifting activities.
• Grow and maintain a varied network of influencers, ambassadors, and affiliates while identifying new partnership opportunities.
• Track results and improve programs based on engagement, reach, earned media value, traffic, and sales contribution.

Analytics and Insights

• Lead social reporting and analysis using both numerical and qualitative inputs to evaluate campaign performance, audience sentiment, competitor actions, and content engagement.
• Use a test-and-learn mindset to convert insights into improvements for future campaigns.
• Monitor social conversations to understand brand perception, community feedback, and category trends.
• Regularly share KPI updates and recommendations that support stronger performance over time.

Team and Agency Management

• Supervise and develop the Social Community Engagement Specialist by giving direction, prioritizing work, coaching, and performance feedback.
• Oversee organic social and boosting collaboration with creative and media agencies.
• Partner with the Customer Engagement Team to maintain a strong feedback loop on shopper communication.
• Work with PR and agency partners on influencer discovery, outreach, and campaign delivery.

Work Schedule and Environment

This is a fully remote position. Employees are expected to be on camera during all meetings. The standard schedule is daytime hours, typically Monday through Friday from 9:00 AM to 5:00 PM, though hours may change depending on business needs. Flexibility is required.

Compensation

The salary range for this position is $75,000 to $85,000 per year, depending on experience.

Benefits and Perks

• Medical, dental, and vision coverage
• Paid vacation
• Paid sick time
• Paid volunteer time
• 9 paid holidays
• 401(k) plan with 4% employer match
• Disability and life insurance
• Advancement opportunities
• Maternity and paternity leave
• Tuition reimbursement
• Flexible spending account
• Footwear reimbursement for employees working onsite
• Weekly free eggs for onsite staff; coupons for free eggs for remote staff
• Occasional breakfast or lunch events
• A mission-driven team culture centered on healthy hens, healthy eggs, and a healthy planet

Equal Opportunity and Work Eligibility

Pete & Gerry’s Organics is an equal opportunity employer. The company values a workplace shaped by respect and diverse perspectives.

The employer participates in E-Verify. After an offer is accepted, employment eligibility in the United States will be confirmed using Form I-9 information matched against Department of Homeland Security and Social Security Administration records.

Additional Notes

This role is for a full-time position based in Chicago, IL, and is remote.