Social Media and Communications Manager

About ReminderMedia

ReminderMedia is a prominent marketing services provider, supporting over 100,000 small businesses in growing their clientele via a robust mix of digital and direct-mail marketing solutions. Our clients include real estate agents, insurance professionals, financial advisors, and other relationship-centric small businesses, delivering branded lifestyle magazines, digital marketing platforms, and engaging content to keep clients top-of-mind with their target audience.

Role Overview

We seek a Social Media & Content Manager responsible for shaping ReminderMedia's presence across owned social channels. This role entails creative content creation: conceptualizing, producing, and posting short-form video and design assets, ensuring a steady release schedule, and boosting engagement on various platforms. Secondary duties include public relations support and organizing participation in industry conferences and partner events. Content production is the primary focus, with PR and event coordination serving as supportive tasks.

This hybrid role requires regular onsite presence at our King of Prussia office, as much of the content is filmed and developed collaboratively with marketing and product teams.

Key Responsibilities

• Create, script, film, and publish original short-form videos for Instagram Reels, YouTube Shorts, and other channels.
• Feature on-camera and on-audio consistently, directing colleagues, clients, and partners in content.
• Design and produce static assets for social media, email, and website placements.
• Manage a content calendar and consistently meet posting schedules across channels.
• Adhere to ReminderMedia’s brand voice, visual style, and messaging guidelines universally.
• Utilize approved AI tools for image, design, and video creation, ensuring documentation per company AI policies.
• Monitor performance metrics for channels and posts against engagement and growth targets; provide regular reports.
• Draft press releases, product announcements, and external communications for approval.
• Maintain a media contact list, develop narrative angles, and pitch to media and industry outlets.
• Support promotional campaigns in collaboration with the marketing team.
• Sourcing, curating, and obtaining permission for user-generated content and client testimonials following approved legal procedures.
• Ensure all testimonial and endorsement materials comply with applicable advertising regulations, including FTC, SEC, and state-level industry rules, routing regulated content through legal/compliance prior to publication.
• Respond to comments and messages across platforms within service-level expectations, escalating issues as needed.
• Act as the main ReminderMedia contact for industry conferences and partner events, managing logistics, deadlines, deliverables, and onsite content capture.
• Maintain relationships with event organizers and partners, coordinating cross-promotional efforts.
• Travel as needed for events, sometimes overnight or beyond normal business hours.
• Note: The role does not have signing authority for contracts or budgets; all approvals are routed through designated leadership.

Qualifications

• Minimum of high school diploma or GED.
• At least two years managing social media for brands or organizations.
• Proven experience producing short-form video content from idea to publishing, including filming, editing, and captioning.
• Experience designing digital assets for social media and digital platforms.
• Hands-on use of AI tools in content creation for images, videos, or designs.
• Expertise working with content calendars and steady publishing deadlines for multiple channels.
• Skill in applying analytics tools to evaluate content performance and generate reports.
• Comfortable with appearing on camera and recording audio content.
• Willingness and ability to travel approximately 10–15% annually, including overnight trips.
• A portfolio presenting previously published content, including at least two short-form videos, is required—no unpaid work requested during hiring.
• Strong professional communication skills in English, both written and verbal, critical for drafting public content and media pitches.
• Authorization to work in the United States is required.
• Ability to commit to a hybrid work schedule at our King of Prussia, PA office.

Preferred Qualifications

• Background in public relations, communications, or media relations with successful earned-media placements.
• Experience marketing to small business owners or professional service professionals like real estate or insurance agents and financial advisors.
• Familiarity with advertising compliance in regulated industries.
• Experience managing brand presence at trade shows or conferences.
• Knowledge of social media scheduling, listening, or digital asset management platforms.

Success Metrics

• Consistent publishing cadence achieved on all channels.
• Growth in follower and engagement metrics relative to goals.
• Volume of original short-form video content created and published.
• Number of earned media placements secured.
• Amount of legally compliant, permissioned client testimonials and user-generated content collected.
• Timely completion of event deliverables.

Equal Opportunity and Other Information

ReminderMedia is an equal opportunity employer dedicated to diversity and inclusion, considering all applicants regardless of protected characteristics.

Applicants with criminal histories are considered fairly in accordance with applicable laws. Employment offers may be contingent on background checks compliant with law and Fair Credit Reporting Act disclosures.

The company provides reasonable accommodations and alternative methods for application and screening to applicants with disabilities; candidates can contact recruitment directly for assistance.

Applicant communication may involve email, phone, or text, with opt-in consent obtained separately; messaging rates may apply.

Compensation and Benefits

• Comprehensive pay package with on-target earnings ranging from 70000 to 80000 USD annually.
• Full benefits including medical, dental, vision care, 401(k) retirement plan with company matching, paid time off, and additional perks.
• Company-supplied equipment for remote work.