Social Media and Community Lead

About the Role

We are looking for a Social Media and Community Lead to be based in Germany. In this pivotal leadership position, you will devise and expand global social media and community strategies across different regions, enhancing brand reputation and fostering customer engagement. Your role will involve setting governance standards, operational procedures, and best practices, enabling regional teams to carry out consistent and impactful social initiatives.

Responsibilities

• Lead a global center of excellence for social media and community, setting regional strategies, governance, and operational structures for all channels.
• Create scalable playbooks, processes, and guidelines to empower regional teams in executing effective social media and community campaigns.
• Collect, analyze, and synthesize customer feedback, community insights, social listening information, and sentiment data to influence business decisions.
• Enhance brand reputation by initiating community engagement projects and managing online reputation across crucial markets.
• Work closely with Product, Marketing, PR, Customer Experience, and regional teams to ensure community insights are integrated into product launches, campaigns, and communications.
• Provide coaching and assistance to regional teams through training, knowledge exchange, campaign frameworks, and operational support to improve performance.
• Define and track key metrics related to community health, engagement, sentiment, and social media success.
• Identify ways to improve tools, governance, workflows, and collaboration between global and regional teams.

Qualifications

• A minimum of 6 years’ experience in social media, community management, digital marketing, brand strategy, or related roles within dynamic digital settings.
• Demonstrated leadership in managing regional or global social media and community operations across multiple international markets.
• In-depth knowledge of social listening, community engagement, sentiment analysis, and reputation management.
• Experience designing scalable governance frameworks, playbooks, and operational models.
• Excellent skills in stakeholder management and the ability to influence cross-functional teams and senior leadership.
• Strong analytical abilities combined with effective communication and presentation skills to translate customer insights into strategic business guidance.
• A strategic approach with a clear understanding of how social and community efforts drive brand growth and business results.
• Data-driven, collaborative mindset, commercially aware, and comfortable operating in a fast-paced growth environment.

Benefits

• Funding for study and professional development.
• Regular internal events, workshops, and team-building activities.
• Opportunities to work with diverse, international teams.
• Career advancement prospects within a growing global enterprise.
• Internal mobility programs to support long-term professional growth.
• Flexible remote working arrangements.
• A vibrant, innovative, and collaborative company culture.