Social Media and Community Lead

About Bybit

Founded in 2018, Bybit has become a top-tier cryptocurrency exchange and digital finance platform, serving over 80 million users globally across 200+ countries and territories. It provides a seamless ecosystem that includes trading, payments, wealth management, custody, institutional services, and Web3. The company is driven by advanced technology and a user-first approach, supported by a global, innovative team dedicated to delivering impactful solutions at scale. Bybit is also renowned for its trustworthy and transparent operations, continuously expanding and shaping the future of financial services worldwide.

Key Responsibilities

• Lead the Social Media and Community Center of Excellence (COE) for the regional team, setting the strategy, governance framework, and operational guidelines for all social and community platforms.
• Create scalable processes, playbooks, and best practices to enable consistent, high-quality execution of community and social initiatives by regional teams.
• Manage collection and synthesis of community feedback, social listening data, and customer sentiment analysis, converting insights into actionable strategies for business teams.
• Enhance brand trust through the development of community engagement plans and participation in reputation management across key markets.
• Collaborate closely with Product, Marketing, Public Relations, Customer Experience, and Regional teams to incorporate community perspectives into product launches, campaigns, and communications.
• Provide training and enablement to regional teams via coaching, knowledge sharing, toolkits, and structured campaign frameworks to elevate operational quality.
• Define and implement performance measurement and reporting systems tracking community health, engagement levels, sentiment, and social media impact across regions.
• Continuously seek opportunities to improve processes, enhance governance, optimize tools, and allocate resources effectively between global and regional teams.

Requirements

• At least 6 years of experience in social media, community management, digital marketing, or brand strategy within dynamic, digital-centric organizations.
• Established track record of leading regional or global social media and community operations across multiple markets.
• In-depth knowledge of social listening methods, community engagement techniques, customer sentiment evaluation, and online reputation oversight.
• Experience in designing scalable frameworks, governance structures, playbooks, and operational standards for social and community functions.
• Strong skills in stakeholder management with proven ability to influence cross-functional teams and senior leadership.
• Excellent analytical capability, communication, and presentation skills to effectively translate community intelligence into strategic business actions.

Candidate Profile

• Strategic thinker who understands the role social media and community play in driving brand, product, and overall business growth.
• Genuine passion for engaging customers and cultivating trusted communities.
• Highly collaborative with strong influence skills despite lack of direct authority across global and regional groups.
• Data-driven and commercially oriented, comfortable making informed decisions from customer insights and metrics.
• Thrives in fast-paced, high-growth settings and enjoys building comprehensive functions from scratch.

Why Join Bybit

• Study Growth Fund supporting ongoing professional development and learning.
• Regular internal events including team-building, workshops, and innovation-focused activities.
• Opportunities for collaborating with a diverse global workforce.
• Possibilities for career advancement amid rapid company growth.
• Internal mobility encouraging long-term career progression within the company.