Social Impact Coordinator, Advertising Credits

Role overview

This position sits within TikTok’s Global Corporate Social Responsibility (CSR) team and focuses on expanding the social and climate impact of TikTok’s products and services. The role is aimed at strengthening TikTok’s position as a preferred platform for nonprofit organizations, while improving accessibility, usability, and overall impact for the nonprofit community.

You will work across the CSR team in close partnership with Brand and Communications as well as Public Policy, contributing to broader product, partnership, people, and planet initiatives. The team’s purpose is to create positive social outcomes and support environmental sustainability through the platform, products, and people, with an emphasis on building trust and performance for the brand.

Key responsibilities

• Run the full lifecycle of the CSR advertising credits program, helping NGOs and impact partners grow their presence and reach on TikTok.
• Guide nonprofit organizations and their agencies on how to use TikTok’s ad products, apply creative best practices, and improve campaign performance to drive meaningful outcomes.
• Coordinate international impact campaigns by working across teams, reviewing results, turning data into insights, and improving advertising programs over time.
• Oversee the TikTok Donation Sticker feature, including technical activation for local and emergency-response initiatives and the expansion of the in-app fundraising experience.
• Represent nonprofit priorities by working with Finance, Legal, Product, and Commercial teams to simplify processes and improve platform experiences.
• Create efficient and scalable operating systems, including automated workflows and impact dashboards, to support a smooth experience for stakeholders across regions.

Candidate profile

The ideal candidate is adaptable, collaborative, and comfortable working in a fast-moving environment. The role calls for someone who can manage operational complexity, partner effectively across functions, and help demonstrate TikTok’s broader societal value through practical programs and measurable impact.

Qualifications

A bachelor’s degree in Social Sciences, Communications, Business, Operations, or a closely related discipline is required. The role also calls for a background in handling operational systems, complicated workflows, and cross-functional processes, along with strong communication skills for coordination with internal teams and external nonprofit partners.

Preferred background

Experience in social impact work within either a nonprofit setting or a corporate environment is preferred. It is also helpful to have experience working in a matrixed organization, collaborating across global time zones, using Excel confidently, and adopting new technologies such as AI tools to improve efficiency. Strong initiative and independent problem-solving are important in this role.

About TikTok

TikTok is a leading short-form mobile video platform with a mission to inspire creativity and bring joy. The company has global headquarters in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why this role and company matter

TikTok emphasizes creativity, curiosity, humility, resilience, and an “Always Day 1” mindset. The company values innovation, learning, and building impact together across global, diverse teams. It also highlights an inclusive workplace that values employees’ skills, experiences, and perspectives.

Accommodation and equal opportunity information

TikTok provides reasonable accommodations during recruitment for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons under applicable law. Candidates needing support may request assistance through the company’s accommodation process.

Pay and benefits

The annual base salary range for this role in the selected city is USD 86,400 to USD 136,000. Compensation may differ depending on qualifications, skills, competencies, experience, and location. In addition to base pay, the position may be eligible for discretionary bonuses or incentives and restricted stock units.

Benefits may vary by employment type and work location, but typically include medical, dental, and vision insurance from day one, a 401(k) plan with company match, paid parental leave, short- and long-term disability coverage, life insurance, wellbeing benefits, 10 paid holidays each year, 10 paid sick days per year, and 17 days of paid personal time, prorated at hire and increasing with tenure. TikTok may change benefits at any time, with or without notice.

California fair chance notice

For candidates in unincorporated Los Angeles County, applicants with arrest or conviction records will be considered in line with applicable federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. The company notes that criminal history may affect duties involving contact with clients or colleagues, handling confidential or proprietary information, access to information systems, and the exercise of sound judgment.