Social Content Lead (Instagram/TikTok)

Role overview

KAST is hiring a creative leader to help shape the brand into something people actively seek out and talk about. In this role, you will guide the creative direction for Instagram and TikTok and influence how a large audience discovers, engages with, and experiences the brand.

This position calls for someone with strong creative judgement, a sharp feel for culture, and a solid grasp of how content performs on social platforms. You will work closely with teams across Brand, Growth, Product, and Community to turn the company mission into content that feels premium, distinctive, and culturally relevant rather than simply trend-led.

Key responsibilities

• Set and own the creative direction for KAST’s Instagram and TikTok presence.
• Create social concepts, campaigns, and repeatable content formats that help the brand grow.
• Shape short-form video ideas, creator-led content, product launch storytelling, and broader brand narratives.
• Develop and coordinate a network of creators, videographers, editors, and other creative collaborators.
• Oversee creative production and ensure every piece of content meets a high quality standard.
• Work across functions to translate launches, trends, and community moments into engaging social content.
• Apply performance data and audience insights to refine creative output while preserving a premium brand feel.

What you should bring

You should have substantial experience in creative direction, social, brand, or content work for consumer, lifestyle, fashion, media, or technology companies. Experience in fintech or crypto is useful but not essential.

The ideal candidate has a track record of growing Instagram and TikTok for a consumer-facing brand, plus a strong portfolio that shows effective social-first creative work, especially short-form video.

You’ll need a deep understanding of social platforms, creator communities, and how to tell stories in ways that feel native to each channel. A strong visual and editorial instinct is important, along with the ability to balance brand consistency and experimentation.

This role also requires experience leading production and working closely with design, marketing, and product teams, plus clear communication and a strong sense of ownership in a fast-moving environment.

Additional information

Department: Marketing & Communications

Location: London