Creative Director - Social Media (Instagram & TikTok)

About the Role

KAST is seeking a highly skilled Creative Director to establish the brand as a cult favorite by leading its Instagram and TikTok presence. This position requires a visionary with outstanding creative instincts paired with a thorough understanding of social media platforms, culture, and the art of storytelling.

Key Responsibilities

• Take full ownership of the creative vision and output for KAST's Instagram and TikTok channels.
• Design and execute social content, promotional campaigns, and recurring series to enhance brand growth.
• Lead creative ideation for short-form videos, creator collaborations, product launches, and brand narratives.
• Develop and oversee a network of creators, videographers, editors, and creative collaborators.
• Manage and direct all aspects of creative production ensuring premium quality in all content.
• Collaborate with Brand, Growth, Product, and Community teams to translate product launches, market trends, and community events into engaging social media content.
• Analyze performance data to refine creative strategies while sustaining a high brand standard.

Required Qualifications

• A minimum of eight years’ experience in creative direction relating to social media, branding, or content within consumer, lifestyle, fashion, media, or technology sectors; financial technology or cryptocurrency experience is a plus.
• Demonstrated success in building or scaling consumer-facing brands on Instagram and TikTok.
• A robust portfolio showcasing social-first creative projects, particularly short-form video content.
• In-depth knowledge of social media platforms, creator ecosystems, and platform-specific storytelling techniques.
• Excellent creative judgment to uphold brand identity while encouraging innovation.
• Proven leadership skills in managing creative production and cross-team collaborations involving design, marketing, and product development.
• Strong communication capabilities and an entrepreneurial attitude suited to dynamic, fast-moving environments.