Social Content Lead (Instagram/TikTok)

Overview

KAST is hiring a creative marketing leader to help shape the brand into something people actively follow and talk about. Based in New York and sitting within the Marketing & Communications department, this role focuses on setting the creative vision for KAST’s Instagram and TikTok presence.

You will be responsible for defining how audiences discover and connect with the brand through social content. The position calls for strong creative judgment, a sharp sense of culture, and the ability to tell stories in a way that feels premium, relevant, and original rather than purely trend-led.

In this role, you will work closely with Brand, Growth, Product, and Community teams to translate company goals, product moments, and community activity into engaging social output.

Responsibilities

• Set and own the creative direction for KAST’s Instagram and TikTok channels.
• Concept, develop, and refine recurring social formats, campaigns, and content ideas that help the brand grow.
• Lead creative development for short-form video, creator collaborations, product launches, and brand storytelling.
• Source, coordinate, and manage a network of creators, videographers, editors, and other creative collaborators.
• Oversee production quality and ensure the final output consistently meets a high creative standard.
• Work across teams to transform launches, cultural moments, and community activity into strong social content.
• Review performance data and audience insights to improve creative decisions while preserving a polished brand identity.

Requirements

• At least 5 years of experience in creative direction, social, brand, or content work for consumer, lifestyle, fashion, media, or technology companies; experience in fintech or crypto is a plus.
• Demonstrated ability to grow or build Instagram and TikTok presence for a consumer-focused brand.
• A strong portfolio showing social-first creative work, especially short-form video.
• Solid understanding of social media platforms, creator ecosystems, and storytelling designed specifically for each channel.
• Well-developed creative judgment with the ability to stay on-brand while still testing new ideas.
• Experience managing creative production and working with design, marketing, and product stakeholders.
• Clear communication skills and a proactive ownership mindset suited to a fast-moving environment.

Additional Information

This is a full-time onsite role in New York, NY within the Marketing & Communications department.