Social Content Creator

About Deel

Deel is a global payroll and HR platform built for distributed teams. Its unified system brings together HRIS, payroll, compliance, benefits, performance, and equipment management, supported by AI-powered capabilities and a fully owned payroll infrastructure. The company serves every worker type across more than 150 countries and is focused on helping organizations scale with speed, confidence, and compliance.

Deel is one of the world’s largest fully distributed companies, with a team of 7,000 people across 100+ countries speaking 74 languages. The company has become one of the fastest-growing SaaS businesses in history and is helping reshape how global talent connects with opportunity.

In 2024, Deel paid out $11.2 billion to workers in nearly 100 currencies and delivered healthcare and benefits in 109 countries. Its track record includes recognition such as CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated inclusion on Y Combinator’s top companies list, alongside a 4.83 average rating across 15,000 reviews on major review platforms. Backed by a $17.3 billion valuation and over $1 billion in ARR in just more than five years, Deel offers the chance to work on challenges that influence the future of work at global scale.

About the role

The Social Content Creator will lead Deel’s social-first storytelling from idea generation through production, publishing, and performance review. This role combines strategy, creative thinking, and on-camera presence to produce content that feels native to each platform and resonates with the right audience.

You will create for TikTok and Instagram as distinct channels, not as one-size-fits-all formats. The job calls for quick turnarounds, strong creative judgment, and the ability to spot meaningful conversations and trends that fit Deel’s voice. You will work closely with the Director of Social and Senior Social Media Manager, while also partnering with Brand Marketing and the Influencer Manager on larger productions and creator collaborations.

This is a hands-on role in a small team where both originality and execution quality matter. You will be expected to contribute ideas proactively, move quickly from concept to publication, and use performance data to improve future content.

Responsibilities

• Bring original content ideas to the table continuously and identify what is likely to resonate with Deel’s audience.
• Own the full content workflow, including scripting, filming, appearing on camera when appropriate, editing, and publishing.
• Create content specifically for each platform’s style, audience expectations, and culture.
• Monitor trends and decide which ones align with Deel’s brand and which are better ignored.
• Experiment with hooks, formats, storytelling approaches, and repeatable content series that can scale.
• Work with Brand Marketing and the Influencer Manager on larger shoots, creator work, and talent coordination.
• Share creative direction with external contributors, provide clear briefs and constructive feedback, and maintain Deel’s quality standards.
• Track shifts in algorithms, features, creators, and audience behavior, then turn those insights into practical creative decisions.
• Review performance data regularly, identify which metrics matter, and use the findings to refine future content.

Requirements

• Strong social-first creative instincts and the confidence to pitch ideas independently.
• Comfort appearing on camera and contributing as the on-screen talent when needed.
• Ability to produce content quickly while balancing speed, authenticity, and brand safety.
• Sound judgment for deciding which trends or conversations fit the brand and which do not.
• Collaborative communication style and the ability to give and receive feedback professionally.
• Interest in building something new in a fast-moving, small-team environment.
• Creativity combined with curiosity about audience behavior, platform changes, and content performance.
• Portfolio of social content, video editing ability, content scheduling experience, analytics understanding, and comfort with AI tools are helpful but not mandatory.

What Deel is looking for

Deel is not asking for film school credentials, agency background, or a large personal following. The ideal person is a creator first: someone who enjoys making content, understands when to follow a trend and when to skip it, and can explain creative choices clearly.

You should be comfortable with imperfection, energized by experimentation, and able to work with pace without becoming careless. Deel is looking for a teammate who is entrepreneurial in spirit, open to feedback, and eager to help shape the direction of a growing social function.

Nice-to-haves

• A portfolio of brand or personal social content.
• Editing skills using tools such as Adobe Premiere Pro, DaVinci Resolve, CapCut, or similar software.
• Experience using content planning or scheduling platforms like Later, Sprout, or Buffer.
• Familiarity with social analytics and the ability to focus on the metrics that matter.
• Experience in fast-paced creative environments such as startups, agencies, or in-house teams.
• Comfort using AI tools for research, ideation, or editing.
• Experience creating short-form content across multiple platforms.
• Exposure to working with external creators, production companies, or talent.

Additional information

This role is based in Canada and is offered as a full-time remote position. The posting does not specify salary, number of openings, or a start date. No application deadline, duration, or stipend details are provided.

French version provided in source

The source also includes a French-language version of the company and role information. It repeats the same overall themes: Deel’s global payroll and HR platform, its international team and growth metrics, the description of the Social Content Creator role, the core responsibilities, and the candidate profile. No new factual requirements, compensation details, or extra conditions are added beyond the English version.