Senior Marketing Specialist

About Rasd

Rasd offers an advanced fraud detection and prevention platform tailored for financial institutions, fintech companies, and payment providers. Utilizing artificial intelligence, device intelligence, and behavioral biometrics, the system detects and halts fraudulent activities instantly while maintaining a smooth user experience. The solution also features sophisticated analytics for investigating incidents, ensuring regulatory compliance, and automating case workflows, enabling more efficient and secure fraud management.

Location and Employment

This is a full-time, onsite position based in Riyadh, Saudi Arabia.

Role Purpose

The Senior Marketing Specialist is responsible for developing and managing Rasd's digital marketing presence directed at B2B fintech and compliance stakeholders. The goal is to elevate the company's visibility among fraud and compliance decision-makers in Saudi banks by transforming product insights and regulatory expertise into consistent market recognition and pipeline growth.

Key Responsibilities

• Manage Rasd's B2B digital marketing channels such as website content, SEO, LinkedIn leadership articles, and email campaigns.
• Design and implement targeted marketing initiatives aimed at compliance, risk, and fraud officers within Saudi financial institutions.
• Monitor and analyze campaign outcomes and digital marketing key performance indicators.
• Contribute strategically to brand positioning and messaging tailored for a regulated, technical fintech environment.
• Coordinate the company's participation in industry conferences and events like LEAP alongside other teams.
• Collaborate closely with sales and presales teams to align campaigns with sales pipelines and marketing materials.
• Create bilingual marketing content and campaigns in both Arabic and English.

Qualifications and Skills

• Minimum of five years of experience in B2B marketing, preferably within fintech, SaaS, or regulated sectors.
• Demonstrated success managing integrated marketing campaigns covering digital, brand-building, and events.
• Strong written communication skills in English and Arabic.
• Ability to engage with complex compliance and technical topics and translate them into compelling marketing content.
• Knowledge of the Saudi banking and fintech market is advantageous.
• Proactive and independent, comfortable establishing marketing processes in a dynamic startup environment.
• Graphic design skills are not required.