Senior Marketing Manager, DACH Region

About the Role

UNITE is collaborating with a well-established international enterprise software firm seeking a seasoned B2B marketing leader to oversee marketing operations for the Germany, Austria, and Switzerland (DACH) region. The organization specializes in enterprise software, cybersecurity, endpoint protection, and digital workspace technologies aimed at safeguarding and managing access to critical business applications.

With a strong foothold in the DACH markets and an extensive network of distributors, resellers, and strategic technology partners, the company is poised for significant regional expansion. This senior leadership role involves strategic planning, managing a regional marketing team, and executing marketing initiatives to drive pipeline growth and revenue enhancement.

Key Responsibilities

• Formulate and implement the holistic marketing strategy for the DACH region aligned with both regional and global corporate objectives.
• Create comprehensive marketing plans focusing on pipeline growth, brand visibility, and commercial goals across Germany, Austria, and Switzerland.
• Adapt and localize global marketing campaigns to meet the specific needs of the DACH markets.
• Combine strategic oversight with hands-on delivery of marketing programs, maintaining high-quality standards.
• Collaborate tightly with Sales leadership to synchronize marketing efforts with business priorities and target accounts.
• Work with internal teams including Corporate Communications, Product Marketing, Channel Sales, and Presales to maximize regional marketing impact.
• Coordinate closely with EMEA and global marketing units to ensure alignment and consistency in messaging and campaigns.
• Lead demand generation initiatives involving field marketing, account-based marketing, partner marketing, and campaign management tailored for Corporate and Enterprise segments.
• Partner with Global Digital Marketing to localize and activate campaigns effectively within the DACH region.
• Collaborate with Sales to optimize lead management, enhance account engagement, and drive pipeline progression metrics.
• Utilize customer, campaign, and pipeline data to continuously enhance marketing efforts and ensure quantifiable business outcomes.
• Develop joint go-to-market strategies with distributors, resellers, and technology partners, managing Market Development Funds to maximize ROI and compliance.
• Plan and execute events including trade shows, roundtables, webinars, and other customer engagement activities, managing budgets and measuring success based on business impact and pipeline contribution.
• Establish and monitor marketing KPIs and use analytical insights to refine marketing strategies and programs.
• Directly manage and mentor the DACH marketing team fostering a collaborative, innovative, and results-driven culture.
• Represent the marketing function regionally, requiring approximately 30% travel within the DACH countries and occasional international visits for customer, partner, and internal meetings.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or equivalent postgraduate qualification preferred.
• Minimum eight years’ experience in B2B marketing, preferably in enterprise software, cybersecurity, or related technology sectors.
• Proven expertise in regional marketing for the DACH area, with experience in field, partner, channel, and account-based marketing.
• Demonstrated success in designing and executing demand generation campaigns and working in close partnership with sales and internal digital marketing teams.
• Strong knowledge of indirect sales channels, partner ecosystems, and channel-driven go-to-market approaches.
• Experience in working with CRM systems, marketing automation, and analytics tools to track and demonstrate campaign effectiveness.
• Excellent communication, interpersonal, and stakeholder management capabilities with a commercial and data-driven mindset.
• Ability to thrive strategically and pragmatically in a fast-paced, international, and cross-functional work environment.

Travel Requirements

The role entails about 30% travel across Germany, Austria, and Switzerland, plus occasional international travel for partner meetings, industry events, and company gatherings.

Why Join?

• Lead marketing initiatives in a strategically important international region.
• Shape rather than just implement regional marketing strategies.
• Manage and grow a dedicated regional marketing team.
• Collaborate closely with senior sales and executive leadership.
• Control marketing budget and performance in the DACH region.
• Create integrated programs across various marketing channels including digital, field, and partner marketing.
• Contribute measurably to business pipeline and revenue growth in a growing enterprise technology firm.