Senior Marketing Manager, Brand & Content

Overview

This role represents an opportunity to lead and elevate a growing B2B brand through strategic storytelling, creative direction, and efficient marketing operations. As Senior Marketing Manager, Brand & Content, you will ensure the consistency of brand identity across content, campaigns, sales enablement, executive communications, and customer interactions.

Key Responsibilities

• Direct ownership of brand identity, maintaining unified messaging, visual elements, and creative standards across all customer and internal touchpoints.
• Develop comprehensive editorial strategies, manage content calendars, thought leadership, executive communications, customer success stories, and other marketing content projects.
• Lead, mentor, and coordinate a creative team comprising designers, copywriters, and external partners, while streamlining workflows and setting priorities.
• Establish and enforce brand governance through frameworks, templates, guidelines, and quality review processes for content creation across teams.
• Collaborate with Growth teams to design creative concepts and content strategies that drive demand generation, customer engagement, and pipeline growth.
• Work closely with Product Marketing to translate product positioning and messaging into compelling content and creative assets.
• Implement AI-driven marketing tools and automation to enhance content quality, production speed, and scalability.
• Manage marketing requests and oversee creative operations to align priorities with business goals and ensure efficient delivery.
• Enhance external brand visibility via thought leadership, executive content, public relations, and earned media.
• Define, monitor, and report on key performance indicators including brand awareness, share of voice, content effectiveness, and contribution to business results.
• Serve as a strategic collaborator with Sales, Customer Success, Product, and executive leadership teams to craft impactful market experiences.

Qualifications

• Extensive experience in brand marketing, content strategy, creative operations, or integrated marketing leadership roles.
• Background in B2B SaaS or enterprise technology sectors.
• Proven success in creating brand strategies, editorial programs, thought leadership, and customer-centric content.
• Experienced in managing creative teams composed of employees, contractors, agencies, or freelancers.
• Strong knowledge of brand governance, marketing workflows, and scaling marketing processes.
• Ability to convert business strategy and market insights into persuasive messaging and content experiences.
• Track record of effective cross-functional collaboration with Product Marketing, Growth, Sales, Customer Success, and leadership stakeholders.
• Familiarity with AI-enabled tools and workflows for content creation, automation, and creative production.
• Excellent project management skills with aptitude for prioritizing multiple initiatives in a dynamic environment.
• Data-driven approach with hands-on experience measuring brand metrics, content engagement, and marketing ROI.
• Outstanding written and verbal communication, storytelling, and presentation capabilities.
• Proactive self-starter, adept at building systems, refining processes, and delivering results.

Compensation and Benefits

• Competitive salary ranging from 135000 to 165000 USD per year, commensurate with experience and qualifications.
• Fully remote role with the flexibility to work from anywhere within the United States.
• Comprehensive medical, dental, and vision insurance coverage.
• Flexible paid time off policies to encourage work-life balance.
• 401(k) retirement plan with company matching contributions.
• Stock options as part of incentive compensation.
• Access to professional development programs and learning resources.
• Volunteer time off and support for community involvement.
• Membership in Employee Resource Groups promoting inclusivity.
• Opportunities to work with advanced AI marketing tools and develop AI expertise.
• Team collaboration facilitated through company events and occasional travel.

Additional Information

This vacancy is managed on behalf of a partner company that handles all application assessments and subsequent recruitment stages. Candidates benefit from an AI-assisted screening process designed to ensure equitable and objective review based on core criteria. Final hiring decisions and interview processes are conducted by the hiring organization directly.

Applicants should note their data will be processed in accordance with data protection laws including GDPR, and AI may be used to assist in application review. All decisions are made with human oversight.