Senior Manager – Marketing (Tourism)

Overview

Join ADNEC Group in Abu Dhabi as a Senior Marketing Manager specializing in tourism. This full-time role involves leading the creation and implementation of innovative marketing strategies designed to elevate brand presence, engage customers, and fuel growth across a diverse travel and tourism portfolio.

Key Responsibilities

• Design and implement cohesive marketing plans aligned with business goals for a wide range of tourism offerings, including Destination Management Company (DMC) services, corporate travel solutions, leisure packages, and online booking platforms.
• Oversee marketing initiatives across multiple channels such as digital platforms, social media, content marketing, events, and traditional advertising.
• Enhance brand recognition and positioning within crucial local and global markets.
• Drive efforts to attract and engage customers while optimizing commercial outcomes throughout the tourism segment.
• Manage and allocate marketing budgets, nurture strategic partnerships, and oversee trade marketing and campaign effectiveness.
• Collaborate extensively with internal teams, tourism partners, marketing agencies, and governmental bodies.
• Track key performance indicators and leverage data analytics to refine marketing tactics and channel usage.
• Identify emerging market trends, customer behavior patterns, and new opportunities to expand tourism sector engagement.
• Lead and mentor the marketing team to foster innovation, efficiency, and excellence in campaign delivery.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Tourism, or related disciplines is required.
• More than 10 years of marketing experience, particularly in tourism, travel, destination management, or hospitality sectors.
• Proven record of crafting and executing integrated marketing strategies and campaigns.
• Strong expertise in digital marketing, content creation, brand management, customer engagement, B2B marketing, e-commerce, and online booking processes.
• Effective leadership abilities with excellent stakeholder engagement and commercial acumen.
• Capability to manage diverse brands, products, and market segments within an integrated travel portfolio.
• Superior strategic thinking, communication, and analytical competencies.
• Fluency in both Arabic and English is essential.

Additional Information

This role offers the chance to significantly influence the future landscape of tourism marketing within a leading group based in Abu Dhabi.