Senior Manager, International Marketing

About Mandai Wildlife Group

Mandai Wildlife Group manages the Mandai Wildlife Reserve, a distinctive wildlife and nature attraction in Singapore featuring renowned wildlife parks that provide immersive experiences into the natural world. The Group is spearheading an exciting renewal initiative to integrate five wildlife parks with unique nature-based activities, green public areas, and an eco-friendly resort near Singapore's Central Catchment Nature Reserve.

Key Responsibilities

• Drive the strategic development for designated international markets by monitoring relevant global and local trends affecting visitor inflows to Singapore and Mandai Wildlife Reserve.
• Create comprehensive international market entry plans leveraging owned, earned, paid, and partnership channels tailored to consumer insights in assigned regions, supporting key performance indicators including attendance, revenue, and yield.
• Manage projects end-to-end, encompassing planning, budgeting, adhering to timelines, contingency preparations, campaign evaluation, and reporting to ensure effective results delivery.
• Play a senior leadership role by mentoring Assistant Managers and nurturing their growth to become capable market leads.
• Lead through influence to promote accountability and excellence within the team, cooperating closely with people managers and cross-functional partners.
• Collaborate effectively with teams such as Destination Marketing, International Sales, Digital Loyalty, and Insights for cohesive efforts.
• Contribute to the International Marketing team’s transformation towards a market-led operating model by designing planning methods and frameworks to empower autonomous market management.
• Maintain stewardship of the destination brand by safeguarding its image and advancing its recognition as a premier integrated nature and wildlife destination globally.
• Stimulate consumer interest in visiting Mandai Wildlife Reserve's wildlife parks and attractions within Singapore.
• Work alongside creative agencies, production teams, and internal designers to develop engaging campaigns and promotional materials.
• Undertake any other duties relevant to the role.

Qualifications and Skills

• Possess a degree in Marketing, Mass Communications, or an equivalent field.
• Bring at least 10 years of international or regional marketing experience, preferentially in tourism or hospitality sectors.
• Demonstrate proven expertise in formulating market strategies and converting insights into actionable business and marketing initiatives.
• Exhibit strong stakeholder engagement skills within dynamic, goal-driven environments.
• Showcase confidence, creativity, and energetic attitudes paired with excellent communication, interpersonal, and presentation capabilities.
• Have experience in coaching and developing high-performance marketing teams, especially in regional or international contexts.
• Possess a track record of collaborating successfully with media and creative agencies.
• Be analytical, result-focused, and highly organized.
• Perform well both independently and as a collaborative team member.
• Knowledge of a third language such as Chinese, Japanese, or Korean is considered beneficial.