Marketing Coordinator

Role Overview

This position is dedicated to managing the marketing efforts for our direct-to-consumer brand, WallPops. The Marketing Coordinator will be responsible for organizing and overseeing daily marketing activities, ensuring seamless collaboration across creative teams, agencies, E-commerce, sales, and customer service departments. The goal is to maintain consistent, timely brand representation across all customer touchpoints while optimizing workflows and supporting revenue-driving sales initiatives.

Primary Responsibilities

• Collaborate closely with the Brand Manager to implement marketing strategies that align with revenue objectives for DTC, E-commerce, and National Account channels.
• Manage schedules and timelines for product launches and integrated marketing campaigns to ensure timely execution.
• Facilitate cross-functional communication to keep projects on track and aligned with goals.
• Guarantee that all marketing materials adhere to consistent brand messaging and strategic direction.
• Develop sales support tools and collateral aimed at boosting revenue through National Accounts.
• Coordinate content creation with agencies for both organic and paid social media campaigns.
• Oversee the scheduling and content of email campaigns, ensuring they align with the overall marketing calendar.
• Create and refine copy for social media posts, emails, advertising, campaigns, and product descriptions as required.
• Engage with social media followers, influencers, and partner brands to cultivate brand presence.
• Work alongside Customer Service to manage communications that reflect the brand’s voice and message consistently.
• Track campaign outcomes and provide insights to inform future marketing strategies based on KPIs.
• Support E-commerce growth by enhancing product pages, A+ content, digital merchandising, and aligning retail media efforts.
• Cooperate with the E-commerce team to ensure marketing content drives conversions, traffic, and revenue targets.
• Maintain detailed timelines, status reports, and coordination efforts across marketing projects using tools such as Monday.com.

Qualifications & Experience

• A minimum of 4 years’ experience in marketing roles.
• Proven track record managing and executing marketing campaigns hands-on.
• Familiarity with digital marketing platforms including Shopify, Klaviyo, Digital Asset Management (DAM) systems, and project management tools like Monday.com.
• Strong organizational skills paired with project management expertise.
• Practical experience managing social media, email marketing, website content, digital campaigns, presentations, and marketing collateral.
• Excellent proficiency in written and verbal communication.
• A collaborative mindset capable of working cross-functionally.
• A creative approach paired with efficiency in execution.