Marketing Coordinator

Overview

Turner Companies is actively looking for a dynamic and organized Marketing Coordinator to contribute to the marketing efforts for Turner Homes, Woody Creek Realty, and Clouds Rest Development. This role focuses on driving brand growth, increasing engagement, and supporting business development through digital marketing tactics.

Key Responsibilities

• Manage and maintain the digital content schedule ensuring alignment with marketing campaigns.
• Develop and refine content for social media, emails, campaign messages, landing pages, blogs, and promotional materials.
• Assist in producing basic graphics and digital assets to support various campaigns and communications.
• Optimize content for maximum engagement and search engine visibility.
• Handle user-generated content such as reviews, testimonials, social posts, comments, and messages professionally and consistently with brand standards.
• Oversee photo and video content ensuring high quality and consistent presentation across platforms.
• Support the creation and implementation of social media strategies that stick to brand guidelines.
• Coordinate daily posts across platforms including Meta, LinkedIn, YouTube, and emerging channels.
• Create, schedule, and publish engaging posts, stories, reels, shorts, graphics, captions, and promotional content.
• Monitor trends, platform developments, and competitor actions to refine campaign strategies effectively.
• Maintain and organize a digital asset library covering photos, videos, graphics, templates, and more.
• Track and analyze social media metrics like engagement, reach, impressions, follower growth, and relevant trends.
• Collaborate with internal teams and outside agencies to plan and implement marketing campaigns.
• Support HubSpot-driven marketing efforts including email campaigns, landing pages, contact lists, forms, and related assets.
• Evaluate email campaign performance through metrics such as open and click-through rates, unsubscribes, and leverage insights for continuous improvement.
• Utilize tools and testing platforms to enhance campaign effectiveness.
• Observe brand voice via share of voice analysis, competitive benchmarks, and media monitoring.
• Assist in reporting performance data and providing actionable recommendations.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred, or equivalent education and experience.
• Minimum of two years' experience in digital marketing, communications, content management, or related roles.
• Proficient in managing social media channels with familiarity in tools such as Meta Business Suite, LinkedIn, YouTube Studio, and HubSpot.
• Experience using design and editing software, including Canva, CapCut, and Adobe Creative Suite (preferred).
• Basic photography and video production skills.
• Strong understanding of digital marketing, social media practices, and content creation standards.
• Excellent communication, organizational, and project management capabilities.
• Ability to craft compelling brand-consistent content and juggle multiple priorities independently and collaboratively.

Ideal Attributes

• Creativity, high energy, and self-driven motivation.
• Strong passion for storytelling and delivering engaging digital experiences.
• Exceptional attention to detail with a commitment to quality output.
• Comfort interviewing team members, customers, and partners for content gathering.
• Adaptability and enthusiasm towards continuous learning about social media trends and technology.
• Professionalism, reliability, and dedication to representing the Turner Companies brand ethically.

Compensation and Benefits

• Hourly wage between $20 and $24 (based on a 40-hour workweek), paid biweekly.
• Eligibility for medical, dental, and vision insurance plans.
• Paid time off and company holidays.
• Paid short-term and long-term disability insurance, plus life insurance coverage.
• 401(k) plan with company matching.

Equal Opportunity and Compliance

Turner Companies is an Equal Opportunity Employer ensuring employment decisions free from discrimination based on race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any protected characteristic under applicable laws. The company upholds anti-discrimination and harassment policies across all employment aspects and provides reasonable accommodations for qualified individuals. Turner Companies participates in E-Verify and complies with employment eligibility verification requirements.