Senior Director - Performance Marketing

Overview

Join Puffy, a pioneering AI-First direct-to-consumer mattress brand recognized as a Top 5 US mattress company with over $1 billion in sales. We are hiring a Senior Director of Performance Marketing to remotely lead a multi-million-dollar monthly paid advertising budget across Google and Meta platforms with comprehensive control over systems, measurement, testing, budget allocation, and team management, reporting directly to the CEO.

Key Responsibilities

• Drive revenue growth from a substantial monthly paid media budget while maintaining contribution margin after returns and financing costs in a sparse-conversion, high-average order value (AOV) category.
• Develop detailed, documented decision-making rules for scaling spend—determining when to pause, increase, or reduce budgets—supported by measurement systems that enable autonomous operation without daily executive involvement.
• Create and implement budget guardrails and pause/scale logic within the first year, utilizing geo-holdout incrementality testing.
• Architect a creative testing and concept pipeline system, incorporating briefs, analytics, user-generated content, and whitelisting strategies.
• Design capital allocation plans based on marginal returns, accounting for diminishing returns on incremental spend.
• Develop promotional strategies aligned with the retail calendar including pulse campaigns, financing offers, and funnel alignment.
• Explore and pilot new paid media channels beyond Google and Meta.
• Lead organizational design decisions related to performance marketing with CEO approval.

Required Qualifications

• Over 6 years of experience in performance marketing with direct ownership of $1M+/month spending on both Meta and Google platforms, including strategic, structural, and budget authority.
• Deep expertise in Google's Performance Max (PMax) era capabilities, including campaign structure, feed optimization, and managing brand vs. non-brand economics.
• Experience in high-AOV considered purchase verticals (AOV $1,000+), such as furniture, jewelry, or home fitness, with long sales cycles and sparse conversions.
• Proven track record of independently developing bid, budget, and pause decision frameworks at scale; candidates will be asked to share authored playbooks.
• Statistical decision-making proficiency involving volume gating, balancing false kills versus wasted spend, threshold determination, and designing incrementality tests.
• Strong background in creative testing systems scaled post-ATT, including concept discipline, variation analysis, and creative analytics.
• Leadership experience managing senior direct reports and building or restructuring performance marketing teams.
• Expertise in evaluating new marketing channels through structured selection criteria, pilot testing, budget allocation, and kill metrics.

Preferred Skills

• Experience scripting with Meta and Google Ads APIs and Google Ads Scripts.
• Mixed industry experience, balancing agency and in-house roles.
• Familiarity with emerging paid channels such as TikTok, Connected TV, and affiliate/partnership marketing.
• Background in direct-to-consumer e-commerce, specifically in home goods or high-AOV verticals like furniture.

Company Culture & Values

• Ownership mindset with accountability for measurable results rather than activity.
• Agility in fast-paced, high-pressure environments with quick, deliberate decision-making.
• Commitment to excellence by solving complex problems beyond conventional limits.
• An AI-first approach, leveraging daily AI-driven conversations and tools.
• Team dedication to achieving ambitious goals collaboratively.

Compensation & Benefits

• Total annual package up to $240,000 USD consisting of base salary (up to $200,000) plus monthly performance bonuses up to 20% of base salary.
• Comprehensive medical, dental, and vision insurance aligned with country of hire.
• Generous paid time off and public holidays.
• Flexible remote-first work environment with optional relocation to Dubai headquarters offering visa support and zero percent income tax.
• Access to AI-native toolsets supporting performance marketing strategies.
• Opportunities for learning, international collaboration with a diverse team, and membership in elite recognition programs including Leaders Club and monthly performance awards.