Director of Mobile Games User Acquisition

Overview

This opportunity is offered on behalf of a partner company seeking a Director of Mobile Games User Acquisition based in Saudi Arabia. This pivotal role centers on leading the growth trajectory for a thriving portfolio of mobile games, managing user acquisition systems that scale profitably across key global markets.

Key Responsibilities

• Lead development and execution of user acquisition strategies and performance marketing plans for the main mobile game and related applications.
• Oversee UA budget and profit and loss responsibilities, balancing volume expansion with high return on ad spend in Tier 1 and Tier 2 markets.
• Plan and implement channel strategies across platforms such as Meta Ads, Google Universal App Campaigns, and other relevant mediums.
• Identify opportunities for market expansion and improve penetration through strategic initiatives.
• Lead, mentor, and manage a team of user acquisition specialists fostering a culture of ongoing improvement and performance excellence.
• Collaborate with creative teams to develop, test, and refine advertising assets optimized for performance.
• Create robust reporting frameworks linking ad spend to user value metrics including lifetime value, retention, and profitability.
• Work closely with product and data teams to enhance measurement infrastructure and mobile measurement partner (MMP) integrations.
• Provide strategic acquisition guidance across other product teams to share best practices and aid in scaling acquisition operations.
• Stay informed on industry trends, emerging tools, and acquisition opportunities to maintain competitive positioning.

Candidate Profile and Requirements

• Minimum of 5 years’ experience in mobile user acquisition with at least 2 years in a leadership role at director level or equivalent.
• Demonstrated success in scaling mobile games profitably within Tier 1 and/or Tier 2 markets, maintaining rigorous ROAS focus.
• Expertise in Meta Ads and Google UAC, including campaign design, bidding strategies, optimization, and creative testing methodologies.
• Strong knowledge of LTV modeling, cohort analysis, attribution models, and making data-driven acquisition decisions.
• Experience managing and developing UA teams and setting strategic direction.
• Hands-on expertise with mobile measurement platforms such as Adjust, AppsFlyer, or comparable tools.
• Exceptional communication skills to articulate complex UA strategies effectively to cross-functional teams including product, finance, and executive leadership.
• Analytical problem-solving abilities combined with a business-oriented mindset targeting profitable growth.
• Bonus skills include familiarity with demand side platforms (DSPs), programmatic advertising, AI-enhanced creative production workflows, and experience in multiple app categories beyond gaming.
• Previous exposure to gaming markets like South Korea, Taiwan, Saudi Arabia, or MENA is advantageous.

Benefits and Work Environment

• Fully remote working arrangement, allowing flexibility to work from any location.
• Leadership role with significant influence over growth strategy for impactful mobile gaming titles.
• Responsibility for large acquisition budgets and key strategic initiatives.
• Opportunity to build and nurture a dynamic, high-performing UA team.
• Collaborative environment engaging with creative, product, and data specialists.
• Chance to shape company-wide acquisition strategies and operational enhancements.
• Access to innovative growth marketing technologies, analytics platforms, and AI-powered marketing solutions.
• Contribute to scalable user acquisition systems focused on long-term, sustainable profitability.

Additional Information: Process and Data Privacy

The hiring partner handles all applications and candidate management. An AI-assisted system is used initially to screen candidates objectively and shortlist top matches; final decisions and next steps are managed internally by the partner. Personal data submitted in applications are processed in compliance with applicable data protection regulations, and AI tools assist in resume review and assessment without replacing human judgment.