Senior Director of Performance Marketing

About the Role

Puffy, a top 5 US mattress brand with over $1 billion in sales, is seeking a Senior Director of Performance Marketing to lead a substantial paid advertising engine across Google and Meta. The position is fully remote and carries the responsibility of managing a multi-million-dollar monthly budget to maximize contribution margin and scale revenue effectively. Reporting directly to the CEO, this role involves building decision systems, measurement frameworks, and team infrastructure to operate independently without daily executive oversight.

Key Responsibilities

• Drive revenue growth by managing a multi-million-dollar monthly paid advertising spend while sustaining contribution margins after returns and financing costs.
• Develop capital allocation strategies focused on true marginal returns rather than platform-reported ROAS.
• Create and document operational rules for budget adjustments, including when to pause, increase, or reduce spending, supported by measurement data.
• Build scalable systems that allow automated decision-making across campaigns without continuous executive review.
• Implement geo-holdout incrementality tests and architect a creative engine comprising concept pipelines, testing taxonomy, briefs, analytics, user-generated content, and whitelisting.
• Design promotional strategies synchronized with retail calendars involving pulse campaigns, financing offers, and funnel alignment.
• Explore and pilot additional paid marketing channels beyond Google and Meta.
• Lead organization design efforts related to performance marketing with CEO approval.

Required Qualifications

• Over six years of experience in performance marketing with proven ownership of at least $1 million per month spending on both Meta and Google platforms.
• Deep expertise in Google Performance Max era marketing, including campaign structure and feed optimization.
• Experience managing high-average-order-value (AOV) categories exceeding $1,000, such as furniture, jewelry, or home fitness, characterized by sparse conversions and extended decision timelines.
• Proven ability to develop bid, budget, and pause decision systems from the ground up and provide a documented playbook of these strategies.
• Strong statistical decision-making skills including volume gating, false-kill vs. wasted spend trade-offs, threshold assessments, and incrementality test planning.
• Experience with large-scale creative testing post-ATT, encompassing concept versus variation discipline and creative analytics.
• Leadership experience managing senior direct reports and restructuring or building performance marketing teams.
• Capable of evaluating new channels through structured frameworks, pilot testing, budget allocation, and termination criteria.

Preferred Skills

• Proficiency in scripting with Meta/Google APIs and Google Ads Scripts.
• Background working in both agency and in-house marketing roles.
• Familiarity with emerging paid channels like TikTok, Connected TV, and affiliate/partnership marketing.
• Experience within direct-to-consumer e-commerce sectors, particularly home goods or furniture with high AOVs.

Company Culture and Values

• Ownership mentality: Accountability for actual results, beyond just activity.
• Urgency in execution: Making rapid, informed decisions under pressure to drive business forward.
• Commitment to excellence by solving complex challenges at the forefront of performance marketing.
• AI-first mindset with daily engagement using advanced AI tools for analytics and campaign optimization.
• Team dedication: Fully investing to achieve shared goals.

Compensation and Benefits

• Competitive salary with a base of up to $200,000 USD plus up to 20% monthly performance bonus, total on-target earnings between $220,000 and $240,000 USD per year.
• Comprehensive medical, dental, and vision coverage depending on the country of employment.
• Generous paid time off alongside public holidays.
• Access to an AI-first work environment with advanced AI-native toolsets.
• Opportunities for professional development and collaboration across an international team with over 14 nationalities.
• Recognition programs including Leaders Club membership and monthly award nominations with associated perks.

Additional Information

• Flexible work location allowing remote work worldwide with meaningful time-zone overlap requirements.
• Optional relocation to the Dubai headquarters with visa support and favorable tax conditions (0% income tax).