Senior Director of Integrated Marketing

About Shutterfly and the Role

At Shutterfly, we empower customers to capture and express their unique moments through our family of brands. Our Senior Director of Integrated Marketing spearheads the enterprise-wide go-to-market strategy focused on driving customer growth and acquiring new clients. This leadership position is responsible for crafting coherent, prioritized marketing strategies that unify messaging across various categories, channels, and online experiences to increase acquisition efficiency and build lasting marketing capabilities.

Primary Responsibilities

• Develop and oversee integrated go-to-market strategies that coordinate efforts across categories, marketing channels, and customer touchpoints to fuel growth and new customer acquisition.
• Convert brand, category, product, and experience priorities into a unified, prioritized marketing plan aligned with growth targets and investment resources.
• Determine and prioritize key campaigns and moments to direct company focus and marketing investments effectively.
• Establish clear acquisition entry points by category and clarify category roles in customer acquisition through consistent messaging frameworks suitable for first-time buyers across paid, owned, and on-site channels.
• Lead campaign and seasonal moment portfolio management by pacing and sequencing initiatives to maximize acquisition impact while avoiding fragmented efforts.
• Translate overarching strategy into weekly execution plans that are clearly scoped, sequenced, and aligned to acquisition priorities to ensure readiness and seamless execution.
• Collaborate with eCommerce and category teams to define on-site content narratives, promotional moments, and customer journeys, ensuring these experiences support acquisition goals and minimize barriers for new customers.
• Manage regular performance readouts for acquisition, demand, channel, and campaign effectiveness and translate findings into actionable recommendations and strategic adjustments.
• Document and codify best practices and learning into playbooks and planning processes to continuously improve go-to-market performance.

Responsibilities Exclusions

This role focuses on strategic leadership and integration rather than direct channel or category execution, including tasks like media buying, CRM deployment, creative production, site operations, or category profit and loss management.

Required Qualifications

• Minimum of 12 years in integrated marketing, go-to-market strategy, growth marketing, or related fields within consumer or eCommerce sectors.
• Proven success in boosting new customer acquisition and growth through strategic messaging, prioritization, and cross-channel coordination.
• Strong aptitude for influencing and aligning cross-functional teams without direct authority over execution.
• Comprehensive understanding of the interplay between brand marketing, performance marketing, CRM/lifecycle marketing, eCommerce, and site merchandising.
• Data-driven approach with robust analytical skills capable of transforming insights into strategic priorities.
• Exceptional communication and stakeholder management skills, with the ability to simplify complex topics and motivate action.

Preferred Qualifications

• Experience collaborating closely with Category Management, Merchandising, Digital Product, and eCommerce teams.
• Familiarity with performance marketing, CRM/lifecycle approaches, A/B testing, optimization, and site conversion techniques.
• Background in operating within matrix organizations with shared ownership and responsibilities.
• Proven ability to establish marketing operating cadences, campaign frameworks, and go-to-market playbooks.

Diversity and Inclusion

Shutterfly values a diverse and inclusive workforce as an expression of our core value of embracing differences. We encourage all qualified candidates to apply and evaluate them solely on their qualifications.

Compensation & Benefits

Base salary varies by location: California, Connecticut, New York $212750-$255000; Colorado, Illinois, Minnesota, Washington $194500-$233250; Nevada, Maryland, New Jersey $180250-$216000; Hawaii $194500-$233250. Eligibility for bonus incentives, health benefits, 401K programs, and other perks is included. Location restrictions apply based on Shutterfly's registered business states in the U.S.