Senior Director, Consumer Marketing

Position Overview

This role is presented on behalf of a partner company responsible for handling all applications and subsequent recruitment stages. The Senior Director, Consumer Marketing position is based in the United States and offers a significant leadership opportunity to guide a consumer marketing division committed to enhancing brand perception, fostering meaningful audience engagement, and inspiring millions via purpose-driven storytelling.

Key Responsibilities

• Craft and implement a holistic consumer marketing strategy aimed at boosting brand recognition, trust, engagement, advocacy, and growing the audience base.
• Steer the refinement of brand positioning, messaging, and storytelling across all consumer-facing platforms to ensure consistent and pertinent communication.
• Plan and manage integrated marketing campaigns utilizing owned, earned, paid, social media, partnerships, influencer collaborations, and experiential marketing channels.
• Develop compelling content strategies and editorial programs that motivate audience participation, cultivate emotional ties, and highlight meaningful community impact.
• Spot emerging cultural trends, extract audience insights, and seek partnership opportunities to heighten market relevance and extend engagement to new supporter generations.
• Collaborate closely with product marketing, communications, partnerships, and other cross-functional teams to align messaging, campaign delivery, and strategic objectives.
• Define measurable performance indicators, continuously track campaign success, analyze audience behavior, and deliver executive-level reports linking marketing achievements to business outcomes.
• Lead, mentor, and nurture a high-performing marketing team that champions innovation, teamwork, and ongoing advancement.

Qualifications

• Over 12 years of leadership experience in consumer marketing, brand strategy, integrated marketing, or audience engagement within consumer-facing sectors such as technology, marketplaces, media, or mission-driven organizations.
• Proven ability to establish brands that achieve both cultural significance and tangible business growth.
• Extensive expertise in brand building, integrated marketing strategies, content creation, storytelling, and audience engagement practices.
• Strong grasp of purpose-focused marketing and building brands centered on community involvement.
• Experience managing expansive, multi-channel marketing programs with measurable effectiveness.
• Exceptional skills in leadership, stakeholder engagement, and cross-departmental collaboration within complex organizational contexts.
• Demonstrated capability in constructing and managing high-performing marketing teams.
• Analytical proficiency in utilizing research, insights, and data to refine marketing strategies.
• Superior communication, presentation, storytelling, and executive leadership aptitude.

Benefits and Compensation

• Competitive annual salary range from $195000 to $292000, dependent on background, qualifications, and location.
• Equity participation included as part of the remuneration package.
• Comprehensive medical, dental, vision, and life insurance plans.
• 401(k) retirement savings program.
• Flexible paid leave policy, generous parental leave, and support for family planning.
• Support for hybrid work arrangements and wellness programs including mental health resources.
• Opportunities for learning, professional growth, and employee recognition.
• An inclusive work environment with employee resource groups and diversity initiatives.
• Access to volunteering opportunities that foster meaningful community contributions.

Additional Information

The organization employs an AI-assisted matching system to ensure applications are assessed promptly and fairly in accordance with core role criteria. Only top candidates are presented to the hiring company, which fully manages interview and assessment stages. Applicants are informed that personal data will be processed following applicable data protection regulations, including GDPR, and AI tools may assist in application review but do not substitute human decision-making. Final hiring determinations rest with human recruiters.