Senior Art Director - Brand & Campaign

About Charlotte Tilbury Beauty

Charlotte Tilbury Beauty was launched in 2013 by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE. Since then, the brand has transformed how people around the world approach makeup by offering an easy-to-use, easy-to-select and easy-to-gift range. Over the past decade, the company has grown rapidly, built a strong global reputation, and expanded into 50 markets and beyond. With more than 2,300 people across its international team, the business continues to scale through innovative retail, product launches and technology-led growth. Its culture is built around challenge, bold thinking, collaboration and sharing success.

About the Role

This position sits within the in-house creative agency and offers the chance to influence the creative direction of a fast-growing global beauty brand. The business is looking for a highly conceptual and strategically minded Senior Art Director who can turn brand purpose into standout 360-degree campaign work. The ideal person will bring a strong appreciation for luxury beauty, makeup artistry, colour, texture and product storytelling, along with a solid understanding of digital-first creative and emerging technologies such as generative AI. The role reports to the Head of Art Direction and involves owning projects from idea stage through final delivery while working closely with teams across production, post-production, motion, digital design, strategy, marketing, social, PR and regional markets.

The role also includes people leadership, as you will manage and coach a Junior Art Director while helping create a collaborative and high-performing team environment. You will be expected to raise creative standards, support innovation and contribute to the future evolution of the brand’s visual identity.

What You’ll Do

• Shape the visual direction and execution of integrated campaigns across paid, owned and earned channels.
• Develop work that combines strong visual craft with strategic thinking, using audience insights, data and performance metrics to guide decisions.
• Steer the art direction process from concept creation through shoot, post-production and final release.
• Direct photography and film productions, guiding models, photographers, stylists, glam teams and production partners to deliver polished luxury content.
• Work with Creative Directors and the Head of Art Direction on major hero campaigns while independently leading always-on activity and key business projects.
• Use generative AI tools where appropriate to support ideation, mood boards, storyboards, concept exploration and content workflows.
• Assess new AI-powered creative tools and define practical standards that support creativity without compromising luxury brand quality.
• Partner with Digital, Marketing, PR, Social, CRM, NPD and Retail teams to create consistent brand stories across customer touchpoints.
• Collaborate with Copy, Production, Retouching, Colour, Motion Graphics and Video teams to deliver accurate, high-quality creative output.
• Work with Strategy and Marketing teams to build thoughtful creative responses that meet brand and commercial objectives.
• Coordinate with Product Development and Pro Artists so that product knowledge is reflected in the final creative output.
• Lead casting decisions and ensure talent choices match campaign goals, brand positioning and inclusive representation.
• Keep up to date with developments in beauty, fashion, photography, design, post-production and AI-led creative workflows.
• Mentor a Junior Art Director through regular feedback, creative guidance, performance support and career development.
• Help organise workloads, support resource planning and maintain quality across the team.
• Work with the Head of Art Direction to improve standards, processes and ways of working across the internal agency.
• Consistently deliver strong creative work on schedule and to a high standard.

What We’re Looking For

• Substantial experience at Senior Art Director level within luxury beauty, fashion or premium lifestyle brands.
• Proven track record of leading major integrated campaigns from concept to execution.
• A strong portfolio showing exceptional storytelling across photography, film, digital and social channels.
• Hands-on experience directing still-life, model photography, motion and video production.
• A refined understanding of luxury aesthetics and premium-level creative delivery.
• Advanced ability in Adobe Creative Suite, including Photoshop, Illustrator and InDesign.
• Strong command of typography, composition, colour theory, lighting and visual storytelling.
• Working knowledge of video editing, colour grading and post-production processes.
• Good understanding of digital content creation for paid social, CRM, web, ecommerce and newer platforms.
• Experience using creative performance data and customer insights to improve future campaigns.
• Solid grasp of production workflows from briefing through final delivery across photography, film and digital.
• Practical experience using generative AI as part of the creative process.
• Ability to apply AI in concepting, ideation, mood boards, visual exploration, storyboarding, production and workflow improvement.
• Awareness of responsible AI use, copyright, image authenticity and maintaining premium brand standards.
• Interest in new creative technologies and a clear eye for opportunities that improve output without losing craftsmanship.
• Experience leading multidisciplinary teams and developing junior creatives.
• Strong presentation and communication skills for engaging senior stakeholders.
• Excellent project management and prioritisation skills in a fast-moving environment.
• Collaborative approach with experience working across marketing, digital, PR, production, content, product development and external creative partners.

Why Join Us

• Join a values-led, high-growth business with a mission to help everyone feel like the best version of themselves.
• Enjoy a flexible hybrid working model.
• Receive 25 days of holiday plus bank holidays, along with an extra day for your birthday.
• Benefit from a parental leave policy designed to support parents and carers.
• Access pension and life assurance for financial wellbeing.
• Take advantage of wellness and social benefits, including Medicash, employee assistance programmes and regular team social events.
• Bring your dog to work on designated dog-friendly days and in approved spaces.
• Get a generous product discount and gifting package.

Additional Information

The company operates in a fast-paced environment and values agile thinking, strong ambition and a genuine desire to contribute to a global dream team. Applicants from a wide range of backgrounds are encouraged to apply if they can demonstrate the required skills, even if their experience differs slightly from the outline above. The organisation is committed to building a diverse workforce and values different backgrounds, cultures, voices, beliefs and perspectives as part of its mission and recruitment approach.